Are you ready to do this?

Are you ready to do this?

Do what, you ask?

Put other fitness professionals and facilities out of business.

No, I'm not kidding.

Yes, it's harsh. Look, I'm all about abundance. I'm all about prosperity. But the simple fact of the matter is that the cream of the crop will, in fact, rise to the top and the rest are headed for a world of hurt.

At least for a little while.

As you may or may not know, I recently moved to Jupiter, FL to open an office with Ryan Lee. And as soon as I got here I started to see the name Earl Stewart just about everywhere I looked. He owns a Toyota dealership in the area and he does one heck of a job promoting it.
He runs TV ads, print ads, writes articles...

And they all do the same thing: Educate his prospects on why they are a car dealership you can trust.

That's huge. In the world of car buying when you find a dealership you trust you're probably going to be a repeat customer. It's why Earl Stewart comes right out and teaches you all the scams, tricks and techniques that other dealers use. And as he mentions, not too many other dealers, if any, are fans of his because of this fact. They'd be much happier if he kept his mouth shut instead of educating people.

Now I'm fully aware there's probably a million places you can find the same information. However, this is coming straight from the horse's mouth. It's not in some book. It's coming from the owner of the dealership.

Plus, in his ads he talks about the hotlines that are found right in the dealership that ring directly to his cell phone. If you're trying to buy a car and you're not happy you can call him and tell him. And he even promotes the fact that they will give complete refund to unsatisfied customers.

If you lived near Jupiter, FL and you were in the market for a Toyota, or were shopping for cars in a similar class, would you put up with the usual bullsh*t that usually comes with buying a car? Or would you give this dealership the first crack at your business?

I don't know anything about the guy. I've never been to the dealership. I don't know anyone who has bought a car there. I'm not in the market for a Toyota. But I can tell you this, if I was, I'd sure as hell be going to this guy.

Wouldn't you?

See where I'm going with this? His competition, to me anyway, doens't really have a prayer against him. Even if they started to use the same strategy, he used it first. And in the mind of the prospect that counts for a lot.

Lots of people have joined health clubs and failed miserably. Lots of people have tried to cancel their membership and haven't been able to. They just keep charging their card over and over. Plenty of people have gone to trainers and failed to get results. Plenty of people have gone to trainers and gotten seriously hurt.

Pinpoint the reasons why people fail to trust the fitness industry. Then educate your prospects as to what to look for when they are shopping for a new trainer or facility to work out at.
If you want to be standing at the top of the heap you need to do the work to deserve it. Then make sure your prospect is educated as to why you are the only logical choice. Why they should trust you and not your competitors.

Your competition isn't going to like you. But hey, would you like them if they kicked your a**?

Yours in prosperity,

Jim Labadie

PS- If you want to be the last one standing any of the below websites can help you enormously. Improve your knowledge-base and you improve your business.

Under $50 bucks:
http://www.celebrityfitnessimage.com
http://www.fitnessbusinessmindset.com
http://www.velvetropesalesandpr.com
http://www.amazingfitnesspresentations.com

Over $50 bucks:
http://www.fitnessinfomistakes.com
http://www.howtogetmoreclients.com
http://www.howtogetmorepublicity.com
http://www.howtogeneratereferrals.com
http://www.howtoprofitwithbootcamps.com