Monday, June 30, 2008

All in a day's work

At some point they get fed up.

They get tired of training client after client after client.

Yes, they love to help people.

But the decent moolah just isn't worth the 60 plus hour weeks.

They're exhausted.

They rarely take vacations.

They just don't enjoy life as much as they know they should.

They know there is more to life than work.

They know other trainers are making more and working less.

They know it's possible.

But something has been holding them back from making the switch.

Something has kept them from having more free time, more joy, more...more life.

They get fed up.

The pain becomes unbearable.

They choose to get out.

Or they choose to change.

"Other trainers are doing it", they think. "Why can't I?"

If you choose to bite the bullet and change, and want help starting your own boot
camps -

Plain and simple, if you run camps already and want to go through the roof, instantly
download our

Walk out of your speaking engagements with cash, checks and kredit kard numbers,
instead of empty promises -

Drink beer, Lose fat

Wanna see and hear all about my WORST personal trainer public speaking appearance EVER?

I know you do.

Happy Sunday!

- Jim

I could go on and on and on...

Yesterday I did an interview with Pat Rigsby on the Top 10 Business Mistakes Personal
Trainers Make.

#1 was the fact most trainers only do marketing when they have no clients.

If business history has taught us anything it's that you have a crappy business if you're only marketing when you're broke.

#5 we talked about the lack of a business plan of any kind.

Now I don't know about you, but seems to me I've heard the expression "fail to plan, plan to fail" more than once.

#7 took us to the topic of leverage.

The vast majority of trainers have no clue how to leverage their time, or others, to help them grow their business - and their freedom.

It's a crying shame.

Do any of these mistakes ring true for you?

Doesn't have to be that way.

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie

PS - Linda Alexander knows how fitness boot camps INSTANTLY help you leverage your
time. It's little wonder she's a repeat customer of mine.


I bought your back in October.

I started with 1 camp and now I'm running 4! Thank you for all your help and support. I love my job!

I've also purchased the first boot camp product, the ultimate sales product and the public speaking product!

You rock Jim! Again, thank you for all your help."

Linda Alexander

PPS - Running a boot camp already? Want to run multiple camps like Linda is?

Friday, June 27, 2008

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read more | digg story

Harvest the Power of the Internet

There is great power in the Internet.

Especially the NEW Internet.

If you don't DIGG already, you really should.

Here's what you do:

Click on this link:

Register for an account and you will automatically be added to my 'friends'

(If you already have an account just search for jlabadie and go on and add me)

Then check out all that DIGG has to offer in this new Web 2.0 world.

More to come.

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie

PS - DIGG the new world.

Thursday, June 26, 2008

Setting up DIGG account

Hey everyone,

Actually I'm just creating this post to see how blogs interact with my DIGG account.

Not on DIGG? You should be. I'll explain in tomorrow's newsletter.


If you talk the talk...'d better walk the walk.

I've been talking about how powerful video newsletters are for a long time now.

I meant to jump on the bandwagon a long time ago, but things just kept creeping up. Mostly the lousy computer I was banging my head against the wall with.

That computer was dealt a final blow, so to speak.

I explain everything in this "make a long story short" VIDEO newsletter.

Be sure to check it out as there's a "no brainer" link you're going to want to click, too.

It's all right here: Video Personal Trainer Marketing

- Jim

Wednesday, June 25, 2008

At the end of the day...

Just received this question for a more-than-satisfied customer.


Hi Jim,

First of all I'd like to say a thank you for the information that you send in the emails, I keep them all and read some of them again when I'm about to sit down and take action against some of my goals for the day. Very motivating and inspiring!

Also got Ultimate Sales kit a couple of months ago and that has also helped me to no end. While I thought I was pretty good at sales, the information has helped me convert even more clients but just as important to me, saved time by not doing long drawn out consultations.

Hell, I even convert the email queries by tackling them differently. A lot more to be implemented but progressing all the time.

I'd like to ask you a quick question as to where you stand on advertising your prices/packages on your website for PT services please. Do you think it is something you have to do, worth doing or to stay away from and by doing so concentrate on the service, USP's, pain etc and then getting into the numbers as part of the prospecting.

One of my thoughts is that you may deter a prospect contacting you because they get more influenced by the price than they ought to be when the exact same prospect could contact you via the website with no price information and not be deterred by the price because the sales meeting has worked it's magic.

Where do you stand on this, Jim.

Thanks again."

Michael Bach
Manchester, UK

JL: First, I'm very happy to see the Ultimate Sales Kit for Fitness Professionals kit is money in the bank for you.

And you've hit the nail on the head. The amount of time that kit saves you is worth a King's ransom.

Now, on to your question.

At the end of the day, the answer is, you have to test to see what works best for you.

Some trainers will testify until their blue in the face you MUST put your prices on your website to get rid of the tire-kickers.

Others will swear up and down you should NEVER have them on your site.

Personally, I think if your prices are in line with your competition you CAN have them on your site. But again, test and see.

At the same time, if your prices are WAY more than the competition your best bet will probably be to keep them off the site.

When in doubt, test and analyze the results.

When all is said and done, that is the ONLY way to know for sure.

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie

PS - When YOU own my Personal Trainer Sales Kit, YOUR competition is in for a world of hurt.

Tuesday, June 24, 2008

Like night and day

You hear it over and over again:

"Just one little thing can turn your world upside down."

In this case, I mean upside down in a good way.

But it really is true. And it really is plain and simple.

One idea can take you from barely scraping by, to making moolah hand over fist.

But some people seem determined to reinvent the wheel.

Dustin Maher is NOT one of those people.

Dustin Maher is one of my customers who is taking the world by storm.

The proof is in the pudding:


I just wanted to thank you for giving me the confidence and the tools to run outdoor bootcamps.

I purchased your Boot Camp Marketing program late spring and set a launch date of 6 weeks from the time I received it.

I decided to go big and open up 4 different camps for my first crack at bootcamps. I hired another trainer to do one of them and I did the other three. I decided to run my bootcamps in six week sessions and I am coming upon my final week of the first session.

The response has been amazing!

I have 40 paid members and they are all enjoying it greatly! I am opening up two more locations for my next session of boot camps that will start in just over a week.

My goal is to have 70 paid members for this coming session.

The tools that are in your program allowed me to get such a great turnout and helped me become the boot camp leader in Madison, Wisconsin!

It is great knowing I am helping so many people out and making about $140 an hour doing so!

I would highly recommend your program to people who are looking to change more lives and make more money doing it!"

Dustin Maher

JL: Awesome job, Dustin. Hopefully this is just the wake-up call other fitness pros who were sitting on the fence needed.

To quote The Shawshank Redemption:

"Get busy living, or get busy dying."

Make it happen.

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie

PS - Running fitness boot camps is like money in the bank.

Monday, June 23, 2008

Get with the program

Do you have any idea what would happen if you knew how to take your audience on an emotional roller coaster ride?

If you keep presenting the same ole facts and figures you're a glutton for punishment.

You see, if you take the time to:

Book the presentation

Prepare the presentation

Travel to the presentation

Give the presentation

Travel back from the presentation

Why would you let so much moolah fall through the cracks?

You could knock one out of the park and still not walk out with any paying clients.

While doing a great job of educating people about fitness is nothing to sneeze at, wouldn't you rather do that AND laugh all the way to the bank?

It's a piece of cake when you know what you're doing.

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie

PS - Get with the program at:

Makes personal training so easy

I often write these emails as reminders to myself.

When I'm a little "all over the place", and need to focus my efforts better, I come back to the 80/20 Rule.

Yes, the rule where 80% (or more) of your results come from 20% (or less) of your efforts.

Now here's the thing:

Most people, myself included, read something in a newsletter and completely ignore the advice.

Or we nod our head in agreement as we read it, tell ourselves "I need to do that, and THEN ignore it.

Please don't let that be the case today.

The 80/20 Rule is very much real.

I know you love what you do. But there are other things in life than work.

If you want to work less and enjoy the rest of your life more, then look at where you are spending your time each day.

And then apply the 80/20 rule to it.

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie

PS - A perfect example of the 80/20 rule is selling to groups. Doesn't it make more sense to sell to 20, 30, 40, 50, 100 people or more, all at the same time?

Learn the easy way at

The mirror workout

Have you ever taken a good look at yourself in the mirror?


Have you ever taken a step back and looked at your life as if you were someone else?

It's amazing what you'll see when you take the time.

One of the things you want to look at is what is accelerating OR preventing your success.

Oftentimes GUILT is one of the emotions which really holds us back.

So let's take a look at YOU right now. Get in front of the mirror and take a good look.

Imagine you're making 6 figures PER MONTH. Does it feel great?
Or does it make you feel guilty?

Would you feel bad because your mom and dad never made anywhere near that much?

Do you feel bad because there are so many people on the planet who will never come close to making a fraction of that?

Do you have feelings of unworthiness? In other words, you could NEVER be worthy of making that much moolah?

Emotions are what drive us.

I've had trainers write back to me after emails like this and complain they just want marketing advice.

But I'll tell you what: if you don't have your emotions pulling you in the right direction, well, you're temporarily screwed.

You need to get right with yourself before anything else.

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie

PS - I wrote this email on Wednesday night around midnight. I love because it lets me run my entire online business with ease.

PPS - You DEFINITELY shouldn't feel guilty about taking vacations. Read this to find out how to take more of 'em:

Friday, June 20, 2008

Masterminds your dreams

I'm going to be writing a lot more about dreams.

Not enough trainers dream big enough.

They don't dream enough about the lifestyle THEY want to lead.

More and more trainers are creating businesses.

That's a good thing.

But there is something they miss:

The business exists to serve YOU.

You do NOT exist to serve the business.

You're not going to get anywhere without taking action.

But there's a very good chance you need to get some fresh air and start dreaming of MORE.

Here's a little exercise for you:

Imagine you work 10 hours a week and earn 6 figures PER MONTH.

Where would the moolah go?

What would you do with all that extra time?

What charity would you donate to?

Dreams are good for the subconscious mind. It can't tell what's real and what's not.

Dream bigger dreams.

And don't worry about where the moolah comes from. Just imagine the result.

Next time we'll talk about guilt and what it does to your dreams.

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie

PS - Dreams are great. Combine 'em with action and they come true.

If you need help closing personal training sales

If you need help starting your own fitness boot camp

If you need help growing your existing fitness boot camps

If you need help with public speaking

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