It's that Time of Year Again

It's that Time of Year Again: How to Land "Back to School" Publicity Brought to you by: http://www.ptmediablueprint.com

I don't know about you, but I used to hate going back to school. I truly dreaded it. It really was the worst feeling in the world knowing school was right around the corner. While I love learning, I'm not a big fan of getting up early. School meant getting up early. It also meant the end of a whole lot of freedom! I love being able to do whatever I want, whenever I want to do it.


Why the heck am I telling you this? Well, the media is already gearing up for back-to-school stories. Whether school is just about to start in your neck of the woods or it's still a month away, you will very soon be seeing all sorts of stories on the subject. I don't suppose you'd be interested in gaining some free publicity out of that fact, huh?


If you are interested, and I'm going to guess you are, I've got some great ideas you can use to score some major "media" hits. Here are some ideas you can use to "pitch" to your local newspapers and TV and radio stations:


1- You could talk about the lack of physical education in schools. Or, if your schools do have programs, let them know what you think is right or wrong about them.

2- Give tips to stay-at-home parents on how to get back into their regular fitness program now that they have more time to themselves.

3- Discuss the reasons why regular exercise will help kids be better students and get better grades. Think parents wouldn't love to hear that one?


By now you're probably wondering how to go about "pitching" these ideas to the media. It's very simple, really. For print media you'll want to contact either the appropriate section editor, or you can contact a reporter or columnist who writes on health and fitness subjects. When going after TV and radio, you'll need to call the station and ask to speak to the producer of the newscast you'd like to be featured on.


When you've got the specific contact information don't, be afraid to call them and let them know your ideas. It's important to realize the media needs your help when it comes to informing their readers, viewers and listeners of what is going on in the world.


So long as it is viewed as beneficial to their audiences, you've got a real shot of gaining some free exposure for your fitness business. And while it's zero-cost marketing for you, it also lends credibility you just can't buy for any price. When prospective clients see you in the news, you are automatically seen as a credible source for fitness information.


Always keep your eye on what is hot in the news and thinking about how you can "piggyback" on current events to spread the message of fitness and benefit the media's readers, viewers and listeners. Doing so is essential for any fitness business that is looking to go to the next level.

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Just this 4th of July my friend and customer, Scott Colby of SC Fitness in Dallas, landed on his local NBC news - AGAIN!

He used one of the ideas we came up with for our Personal Trainer's Media Blueprint. Which, by the way, is THE most under-rated product I have produced.

What was the idea?

The WaterMelon Workout! Check it out at: http://www.watermelonworkout.com
It's unique as all h*ll and it worked just like a charm. Got Scott on TV just like we thought it would.

And check out the video clip of Scott's TV appearance direct from the website of the NBC affiliate in Dallas:

www.nbc5i.com/video/9470743/index.html?taf=dfw

(you may need to copy and paste it into your browser)

Scott got a ton of new subscribers for his newsletter when they downloaded the special report on Watermelon Workouts. And many of those leads will inevitably turn into customers!

Plus, he will now email all the subs who were already on his list and gain massive credibility in their eyes by having been in the media - AGAIN!

AND...

they get to see Scott having fun. They get to see him being creative.

Scott and I came up with a whole year's worth of publicity ideas just for trainers. Since it's a digital audio download you could be listening to it in just minutes!

You can find it here: http://www.ptmediablueprint.com

It's a steal to say the least at $67. With very little work Scott just got himself about $6700 worth of ZERO cost marketing.

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I just landed myself some publicity recently. Check it out to find out more about me:
http://www.fitnessorganica.com/participants/JimLabadie.html

Yours in proserity,

Jim Labadie
http://www.trainandgrowrich.com

PS- We've done pretty much every bit of work for you. All you need to do is follow the simple step-by-step instructions!

http://www.ptmediablueprint.com

PPS- What does Amanda Vogel, regular contributor to IDEA Fitness Journal, ACE Certified News, Health, Self and Shape, think of the Personal Trainer's Media Blueprint?

'Brilliant! Every idea is right on target with exactly what media outlets are looking for. Follow these creative and totally doable ideas for year-round publicity and start collecting a ton more income as you also motivate the public to exercise.'

-Amanda Vogel, MA