The Best Glute Move Ever!
Did that headline get your attention?
Did you decide to read this blog post to find out what the "Best Glute Move Ever!" really is?
Well, it sure got my attention at Barnes and Noble yesterday.
I was there writing copy with Ryan Lee for our soon to be launched Prograde Nutrition website - which, by the way, is just about ready for launch.
Anyway, I was looking through the magazine racks for ideas and there was some special issue of Oxygen magazine with that exact headline on the cover.
So of course my curiosity got to me and I opened to that page to find out that the Best Glute Move Ever is the squat.
Yeah, a plain old squat.
See where I'm going with this?
The titles of your articles...
The subject of your emails...
The headlines on your website and press releases...
Do they really capture the attention of the reader?
If the cover of that magazine had said "Learn how to do a Squat" do you think I would have rushed to read that?
Do you think a woman browsing the magazines would have?
In other words, are your prospects intrigued by your writing?
I probably got you to read because you really, really wanted to know what I think the Best Glute Move Ever is.
Think about it.
Who loves ya? ;-)
Yours in prosperity,
Jim Labadie
http://www.you-need-a-list.com
PS- If you want MORE newsletter subscribers reading YOUR newsletters you need a bigger list. There's nobody better at teaching you how to build one than Tellman Knudson.
I actually met him this past fall. Little out there. But the guy is friggin' brilliant. And I mean BRILLIANT. If you want a bigger list you need Tellman's know-how.
http://www.you-need-a-list.com
© Achieve Total Fitness, Inc 2007
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