Words to live by

*NOTE: You'll soon see why I couldn't email you this. Pretty much all of these words will catch the eye of SPAM filters. But that doesn't mean you shouldn't be using them.*

If you are a fitness professional and you don't watch weight-loss info-mercials on a regular basis you are absolutely insane. While the vast majority of them are selling bullsh*t they are absolutely brilliant pieces of marketing that you should be learning from.

I could go on and on about all the fitness pros I know who do nothing but bitch and moan about them. That doesn't impress me. It's easy to complain. It takes an intelligent person to watch and learn. It takes a shrewd entrepreneur to "borrow" from the successful marketers out there so they can sell their own products and services.

So here's your homework for 2006. Start watching info-mercials. They are usually on Saturday mornings or late at night. Learn all you can from them. Take notes. Write down all the words they use. Keep a close eye on the hot-buttons they push. Believe me, those folks know what they are doing.

Here are many of the words that I have noticed. If you work with weight-loss clients you should be using them in your marketing. If you work with a different population, like athletes or seniors or whoever, you should create a similar list.

Again, you might not like these words and phrases, but they work.

blast fat, fat-blasting, fat-blaster
melt fat
burn
lose inches
shed
cellulite
disappear
ugly fat
hard to lose
trouble spots
trim
tone
accelerate
reduce
cravings
fat-fighting
miraculous
waistline
fight temptation
appetite
boost metabolism
sculpt
unwanted fat
specifically formulated

I'm sure you've seen them before. Find a way to use them in your marketing of the fitness truth and you'll make a fortune. They work. Period.

Yours in prosperity,
Jim Labadie

PS- If you're not trainingng groups and making over a $100 per hour you need to start your own "Fat-Blasting Boot Camp specifically formulated to help people work on their trouble spots!" See where I'm going with all this?

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