It spread like wildfire!
It spread like wildfire!
Brought to you by: http://www.howtoprofitwithbootcamps.com
Question: What are?
- Working with the media for free exposure
- Training groups to make more while working less
Answer: Two things I always write about.
I'm just getting back from a short vacation in Key West so I'm going to give you my thoughts on this and you can put this info to use right away.
1) One of my most successful http://www.howtoprofitwithbootcamps.com customers recently made a BRILLIANT move landing in her local news.
Check out the article on her Boot Camp: http://tinyurl.com/zs7e4
(Notice how Fitness Boot Camps are STILL red-hot)
So how did Laurel Blackburn land such a great media hit?
Simple. She knows her local media. Laurel knew from some quick research that the reporter who covered the story was young and hip and it was something that would be right up her alley.
So how EXACTLY did she get the reporter (who by the way brought a reporter buddy of hers who also wrote about it!) to cover her camp?
It was extremely difficult. HA! She emailed her and asked her if she'd like to attend the camp for a day and write about her experience.
That was tough, huh? ;-)
Way to go, Laurel! I've written it before - KNOW YOUR LOCAL MEDIA!
2) Want it even easier?
How about some media via word-of-mouth?
That's what http://www.howtoprofitwithbootcamps.com customer of MVP Fitness owner Lyle Johnson got in his hometown of St. Louis. Check out this FRONT PAGE story on his Boot Camp! http://tinyurl.com/zfx42
I particularly like this part:
"He started boot camp last year with three people. Today, 70 people meet three times a week for five weeks. He has two sessions at Hazelwood Central and two at New Town in St. Charles."
~~~~
NOTE: I'd be insane not to mention Lyle only had three camp members BEFORE he became our customer! http://www.howtoprofitwithbootcamps.com
~~~~
WOW! 70 members of his Boot Camp. How could you NOT be impressed?
How did Lyle land this incredible media hit?
I'll let him tell you:
"It was by word of mouth. Another person who walks around the track during our boot camp sessions called the newspaper and told them about MVP.
The newspaper called me to set up the interview. They came out the next week and interview some of the enlistees and took pictures.
I'm still getting calls and enrolling new members in everyday!"
Thanks, Lyle! Perfect example of what happens when you are able to hold your camp in a primetime outdoor location.
It just goes to show you, Fitness Boot Camps are like media MAGNETS! People love them and so do the media. There's plenty of visuals for pictures in a newspaper or magazine. And there's also plenty of people to interview for TV, radio or print.
Oh, and just how well has his camp and all the media been doing for his bottom-line?
Well, according to Lyle:
"Antoher note, you can not find an exercise mat anywhere in town. The local sporting goods store, K-Mart, Target and even Wal-mart are sold out!"
Yeah, you read that right. You can't find an exercise mat anywhere because Lyle's Boot Campers have bought them all!!!
3) It's that time of year...for some of us anyway.
A lot of editors and reporters and producers are gearing up for the holidays already. So if you have great ideas to help them out with stories about:
- Stress relief
- Gift giving (The media would love your expert opinion on what health and fitness items are worth the money)
- Of course the usual holiday weight-gain stuff
NOW is the time to start to pitch them your ideas. Remember, the more UNIQUE you are the better.
Happy Promoting!
Jim Labadie
http://www.howtoprofitwithbootcamps.com
PS- You can see Laurel and Lyle's testimonials here:
http://www.howtoprofitwithbootcamps.com
PPS- Isn't it time you started earning more, working less and having a ton more fun doing what you love?
http://www.howtoprofitwithbootcamps.com
<< Home