Checking email at Starbucks

Last week, while I was in NJ for Thanksgiving, I went to Starbucks a couple times to check my email.

I suggest you do the same some time.

No, I don't drink coffee. Don't like the stuff.

It was simply the closest place with wireless internet access.

Anyway, why do I suggest you do the same?

You should grab yourself a Green Tea and sit back in amazement.

Look at the materials they use for everything.

The logo.

The signage.

The uniforms.

The packaging.

The culture.

The service.

The smell of the coffee.

The cups.

The napkins.

Anything and everything.

Oh, and watch the customers pour in.

You really get an appreciation for what they built and how they built it.