What can a football game teach you?

Stay with me on this one.

Last night #15 Rutgers beat #3 Louisville in college football. And even though the Scarlet Knights have been playing football for well over a hundred years, this was by far and away their biggest win in school history.

I didn't go to Rutgers, but I'm originally from NJ, so I know full-well how God-awful their football program has been. They've pretty much been a laughingstock. The entire energy and culture of the program was a losing one.

But that's been changing and it culminated last night when they stomped the Cardinals in the second half.

The program has changed. The culture has changed. The energy has changed. The expectation has changed. Therefore, the result has changed.

So what?

Well, what is the energy where you train like? Or what is the overall energy of your facility? What are the clients like?

The velvet rope works. And it works like magic. My friend and customer Angelo Scarpati, also of NJ, was telling me at the Ryan Lee Boot Camp just how well it has been working for him. Angelo was telling me how he turns down high-powered Wall Street executives who come into his facility and try to tell him they'll dictate the terms as to how and when they will train. He politely tells them he can't take them on as a client.

Needless to say these big babies, who are used to getting whatever they want, go nuts! They berate him and let him no in not so pleasant terms how they will bad-mouth his business...

But Angelo doesn't care. There's no freakin' way he's going to let somebody come in and ruin the culture of postive expectation and results that are associated with his facility.

And you know what?

These guys come back later and apologize and tell him they will do whatever it takes. And you know what happens next. They get the results they wanted and Angelo gets the word-of-mouth busines he deserves.

So what can Rutgers Football program teach you?

Your business has a culture to it of either success or failure. Positive expectation or negative connotation. If you aren't developing it, and the Velvet Rope is the best way I know how, then you're not becoming what you could be. And you're letting down far more people than yourself.

Think about that.

Who loves ya? ;-)

Jim

PS- Get a copy of the Ultimate Sales Kit and do the coaching session with me. I'll help you Velvet Rope your business.

"When the student is ready - the teacher will appear. The fact that you are reading this means you recognize that you aren't living up to your true potential.

When you are ready to unlock your potential for success - Jim Labadie is that teacher. He has the key. He's the best there is."

Alwyn Cosgrove
AlwynCosgrove.com