Friday, August 10, 2007

Case Study: Instant Media Exposure (With Proof)

Case Study: Instant Media Exposure (With Proof)

Last Saturday I went on a fishing trip out of Miami. It was the kind where there are 50 people casting off over the side of the boat. Just enough to get everyone's lines tangled up constantly.


I went up to the top deck with my girlfriend to take a break from that insanity and to get a better view. It was then that I got sick as you know what.


But it wasn't sea sickness. Nor was it the oppressive heat.


No, I almost puked listening to this knucklehead on the other side of the boat talk about how foolish it is to take care of yourself.


His words were something like this:


"You're supposed to abuse your body as much as possible and slide sideways into your grave at top speed."


Well, that's one way to look at life. But when I think about the fact this guy has already had one heart attack and was sucking down cigarettes and slamming beers...well, it makes my blood boil to know my health insurance rates increase because of morons just like him.


I don't want to save the world. But I do want to do my fair share to change it. The http://michaelmoorehealthchallenge.com can hopefully inspire more than a few people just like the chain smoking fisherman I've been telling you about to change.


And it can help you, too.


My good friends and customers Pamela MacElree and Jason C. Brown of Cross Fit Philly sent out a press release about it and have already been interviewed by their local media about it!


I'll be sure to share the article with you when it's published. But in the meantime, I've posted their press release for you to learn from. Please DO NOT use it word-for-word. But feel free to use it as a template.


http://www.trainandgrowrich.com/pmacpr.htm


They've also taken it one step further by having their own challenge! http://www.crossfitphilly.com/healthchallenge.html


This is an amazing opportunity for you. I've handed you the keys to a goldmine of exposure. All I ask is you give credit where credit is due. When the media asks you how you came up with the idea please be sure to mention Ryan and I and the http://michaelmoorehealthchallenge.com/ website - just like Pamela and Jason did.


I'm just getting warmed up with this. I hope you are too.


Who loves ya? ;-)


Yours in prosperity,

Jim Labadie
http://michaelmoorehealthchallenge.com/


PS- Again, the websites you need to know:


http://www.trainandgrowrich.com/pmacpr.htm


http://www.crossfitphilly.com/healthchallenge.html


PPS- Even more stuff to help you. They did some research on how obesity effects healthcare costs. This is the most recent info they could find.

(you may need to copy and paste the links into your browser)


http://www.usmedicine.com/article.cfm?articleID=681&issueID=51



http://www.karlloren.com/diet/p69.htm

follow me on Twitter