Get Through The Clutter With Ease

Every afternoon this week I'm taking part in a tele-seminar on creating a Media Plan for 2008.

Not as an instructor but as a student. I'm getting all my ducks in a row for Prograde Nutrition.

One of the items we learned about yesterday was Podcasts.

Nothing new about that really.

Just how best to use them as part of your company's overall marketing/PR plan.

It also gave me the topic for today's newsletter.

The one thing the instructor missed - and the most important in my opinion - was how critical it is to be unique.

There are SOOO many Podcasts out there.

There are SOOO many blogs.

There is SOOO much content.

The best way to cut through all that clutter is to really have something unique to say. Or to say things in a very unique or controversial way.

So what about you?

What is unique about you?

What is unique about the story behind your company?

What is unique about the way you do things?

What, if anything, makes you controversial?

If you're not ABOVE the crowd you're lost IN the crowd.

And that ain't good news for your business.

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie

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