A Hard Lesson Learned

A Hard Lesson Learned


I love sharing emails I get from fellow fitness pros.


This is a great one from Rocco Castellano:


"Jim,

I wanted to write you in hopes that you would pass along to your subscribers a little lesson I learn from being too nice.


I have a reputation for being a hard ass both in business and in training. I make a high 6 figure income and love what I do...this is where the lesson comes from.


Because I have been blessed with a fabulous life I thought I should give back a little to the community and offer my Boot Camp Workouts for an inexpensive price of $35.00 a month and help people get fit.


The reality of the situation was that I had 150 people join up and it went well for several months but then all of a sudden participants started dropping like flies.


I didn't understand what was going on until I took a survey of the 150 participants and found out that it was easy to skip because they didn't have enough invested. I couldn't keep them on track.


I kept the diehard ROCCO fans and workout freaks but the average boot campers would go missing for a month or so.


Then it hit me in the head like a sledge hammer. Raise the price of the Boot Camp.


So, I raised the price of the Boot camp and of course most of the people that screwed around complained about the price hike and quit. Which I knew would happen...


...here is what I wanted to share...


I had no problem getting new customers willing to pay the new higher price and the great thing about it was I had no problem with attrition. All the boot campers had a fair investment in their health and great workout to go along with it.


I just wanted some of your subscribers to know that it is usually better to raise your prices and lose customers because the new ones are usually more committed. Thanks."


By the way, Rocco is one heck of an ambitious trainer. Check out his fitness tour. Yes, the man is on tour!!


http://www.askrocco.com/Bootcamp_Tour


Who loves ya? ;-)


Yours in prosperity,


Jim "The Liberator" Labadie
http://www.howtoprofitwithbootcamps.com
http://www.sixfigurebootcamps.com


PS- What to know how to start your own profitable boot camps?


http://www.howtoprofitwithbootcamps.com


PPS- Already run boot camps and want to take them to the next level?


http://www.sixfigurebootcamps.com