Thursday, February 28, 2008

Ab Sculpting Economy

Ab Sculpting Economy


Here is an email I received after announcing the new http://www.ultimatefitnessbusiness.com/ report yesterday:


"Hey Jim,


Do you feel that our downward economy will impact personal trainer sales for everyone or just a few and what other strategies besides your expert system would you employ?"


-Louis Gualario


Great question, Louis. Here is my response for everyone:


1- If you haven't already, make sure you immediately download and devour every page of the http://www.ultimatefitnessbusiness.com/ report. You'd be crazy not to.


2- More than ever, NOW is the time to be creating and strengthening personal relationships with clients, community leaders, strategic partners, journalists and anyone else you can think of.


3- I'm no economist. That's for certain. But with the mortgage crisis and the alarming rate of foreclosures in certain areas, well, things aren't getting truckloads better right away.


When there was a recession in the early 90's in the States I was in college, so I'm not really sure how much of a hit the fitness industry took.


Plus, the industry is a lot different now than it was. There are 24 Hour clubs. Tons of Personal Training studios. Huge chain clubs like Planet Fitness. Fitness Boot Camps. So it'll be interesting to see what happens if things get really bad.


4- That being written, people spend moolah on the things they really want. And just because the economy is bad doesn't mean they won't want to look better naked. So I think people will still be looking to shed fat and fit in their "skinny jeans." They just won't want to spend as much to do so.


And that's a BIG reason I really believe in fitness boot camps. People are looking for affordable ways to achieve the same result. It makes incredible financial sense to shell out 99 bucks for my http://howtoprofitwithbootcamps.com/ kit to take serious advantage of this trend.


5- Whether the economy is humming along or in the toilet, you need to marketing CONSTANTLY. In the http://www.ultimatefitnessbusiness.com/ report my friend Pat Rigsby makes specific mention of this:


"You are not in the business of personal training. You are in the business of MARKETING personal training."


Failure to consistently market your business, regardless of the economic situation, is what leads to financial disaster.


7- The economy might not dig you, but I love ya.


Yours in prosperity,


Jim Labadie
http://howtoprofitwithbootcamps.com/


PS- Do the SMART thing. Read the http://www.ultimatefitnessbusiness.com/ report right away.


PPS- You know in your heart of hearts there's a whole lot of people looking to get great results at an affordable price. Boot Camps are the solution: http://howtoprofitwithbootcamps.com/

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