I tell this to everybody...
I'm going on a bit of a rampage.
Fall is right around the corner and you know what that means.The Fall Fitness Rush is coming. And I want you to be complelely prepared for it.
So I'm going to be cranking out a ton of content you can use for your fitnessbusiness. Actionable steps which are easy to put to good use.
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I really do tell this to everybody I do private coaching with.
If you want to create leads and position yourself as an expert at the same time,with very little cost, write a simple e-book and give it away for free on a one-pagewebsite.
If you're looking for a model to follow check out mine at http://www.ptsalestips.com
Some notes:
- I wrote a fair amount of sales copy because I wanted to be sure the prospect opted in
- Use some testimonials on the site and in the e-book
- In the e-book itself I tell people to forward it to anyone it can help.
- I also send them to another page where they can download even more free info.
Why?
Because if they get the book forwarded to them that means I DO NOT have theiremail address.
- Obviously, my audience is interested in the business of fitness. If I was goingafter people who wanted to shed a few pounds I would DEFINITELY make my free e-booksomething to do with getting "ripped abs".
(The info-mercial people aren't stupid. Why do you think they go on and on andon about abs for 30 minutes?)
- I use http://www.trainershoppingcart.com/ to create the optin boxes and to managemy list and...well, basically to run my entire online operation.
- Whenever I write an article I always use this as my bio to get prospects to opt-in:
"Jim Labadie is a fitness entrepreneur, sales expert, and speaker. You can download a FREE copy of his new e-book 63 Must Have Sales Tips for Personal Trainers at http://www.ptsalestips.com.
How well does this work? Just yesterday I had an article published on EliteFTS.com. I just about instantly added 100 subscribers to my list. And they keep coming by the minute.
Check it out at:http://www.elitefts.com/documents/dominant_trainer.htm
After you're done reading it be sure to get to work! ;-)
Oh, I almost forgot. If you're reading this, there's a very good chance this strategy is how you came to be here.
Words are powerful.
Yours in prosperity,
Jim Labadie
http://www.trainandgrowrich.com/
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