Jimmy John's Sub Shop

Jimmy John's sub shop is, I believe, a national franchise. Kind of like a more upscale Subway. It just has a better feel to it.

Ryan and I were eating lunch there the other day and we were talking about what a great job they do of marketing WITHIN their 4 walls. We counted with one quick glance around 6 signs that promoted their catering business. In fact, pretty much anywhere you look they mention their catering.

Smart.

They are fully aware they are going to make a heck of a lot more for serving groups than just individuals.

They also know to take advantage of the marketing opporunities present within their physical location. Marketing isn't just external.

Three lessons for you:

1- Do you train groups?

2- If you own a studio what type of marketing do you have INSIDE your 4 walls?

3- When you go out to eat, or shopping or driving around....when you're out and about, do you take notice of al lthe good and bad marketing going on around you?