The New Boot Camp Math

The New Boot Camp Math

Be sure to read this entire update! It also contains two new You Tube marketing tips!

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I'm not good at math.

Never have been.

Don't care to be.

But I'm no dummy.

Neither are you.

That's why you read these constant emails of mine.

In a moment I'm going to do some simple Boot Camp math for you.

But first, let me tell you why.

Yesterday I was interviewing the soon to be Boot Camp legend BJ Gaddour.

BJ - one of my original http://howtoprofitwithbootcamps.com/ customers - is very passsionate about the coming end of one-on-one training altogether.

The way he sees it, he doesn't know how one-on-one is going to survive.

Not when camps provide participants:

- Much more affordable training

- Fun

- Social support (which we now know is mandatory for any successful fat loss program)

- Results

So, let's take a look at that new boot camp math.

A VERY simple example of monthly camps:

Let's say you've got 20 campers paying you $200 for your 3 x per week morning camp.

$4000.00

And say you've got another 20 campers paying you $200 for your 3 x per week evening camp.

Another $4000.00

Which, in this VERY simple example equals $8000.00

Do I need to mention how much more is added to the equation by adding more camps?

Do I need to mention how much more fun it is to train a couple groups each day than one person hour after hour after hour...

Now are you going to just set up a website and suddenly have 40 people going through your camps?

Probably not.

But with solid marketing, publicity and referral systems in place will it be all that hard?

Nope.

Will it take some time?

Yup.

Will it take a lot of time?

Nope.

Are you starting to like the new boot camp math?

I think I know the answer to that one.

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Two More Tips for Marketing Fitness Boot Camps with You Tube

1) Introduce yourself and other instructors
Anyone looking for information on a boot camp is going to want to know more about who will be coaching them.

What better way to introduce yourself than by a video?

It's much more personal than a written bio or resume. It allows you to let your enthusiastic personality shine through and immediately bonds you with your prospect.

4) The Video Metamorphosis

Along the lines of the "Before and After" testimonial model, you can pick specific participants from your camp to follow on a regular basis.

You would video interview each participant before week of the camp. They can share their story about how they are feeling, why they joined, how much more energy they have, the weight they have lost, etc.

Imagine how powerful a marketing tool that is.

It instantly relays to the skeptical prospect exactly what they can expect their experience to be like.

And assuming you run a great fitness boot camp they won't be able to wait to get started!

Who loves ya? ;-)

Yours in prosperity,
Jim Labadie
http://getprograde.com/

PS - The media LOVES boot camps. It's so easy to get press for yours it's stupid. Here's an article on the boot camp of yet another of my http://howtoprofitwithbootcamps.com/ customers:

http://www.mcall.com/entertainment/all-bootcamp1002.6051477oct02,0,1004929.story

(you may need to copy and paste the link above into your browser)

PPS - For those of you who already run successful boot camps I've got good news for you. Stay tuned.