Saturday, December 15, 2007

Switching to Semi-Private Training

I was recently asked this question:

"Jim, do you have anything on HOW to switch over from on-on-one to (semi-private) group training?

We are looking to make the switch here soon and I am not sure how to go about advertising and getting people to make the switch in their head and just wondered if you had written anything about it.

Thank you!

Susan
Columbia, SC

It's a GREAT question, Susan. And to answer it I enlisted the help of the man who knows more about it than anyone.

That being written, here is the answer from the one-and-only Alwyn Cosgrove:

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First understand that the clients are not responsible for finding the group anymore than they are responsible for finding other people for a group exercise class.

As for thinking that clients may be resistant to change - ask yourself : Why do clients think that one-on-one is superior?
Where did they learn this?

They learned it from you!

Step one: Stop offering one on one training - all new clients must do semi private training.

Step two: Either honor the deals you've made (and allow existing clients to do one on one)- or create big incentives for existing clients to change.

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I know people have more questions about semi-private training. And Alwyn is coming out with all the answers for you. Stay tuned.

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie
http://www.HowToProfitWithBootCamps.com
http://www.SixFigureBootCamps.com

PS- Training semi-private or boot camps is the way to go. It's SUCH a no-brainer. Just listen to Scott Colby, he'll tell you all about it:

http://www.youtube.com/watch?v=2pQjc_jcaig

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