Speaking, writing and big bux

More questions, more answers. Grab some Friday knowledge.


"Jim,


My name is Adam. I am a Fitness Director for a Personal Training Company that does business out of a 45,000 square foot gym. The gym opened the doors in December 2007.


I subscribe to your emails, have purchased your http://HowToGetMoreClients.com Kit and http://HowToProfitWithBootCamps.com Kit. I Love the content! I have some questions for you...


I have NO problems selling once people are in front of me (thanks to your tutelage).


However, I need help with ideas to get more people in front of me. In our system, all new members receive a complementary fitness consultation.


This is how I get most of my prospects. Nonetheless, there are 3 other Fitness Directors that also feed off of those prospects.


Keep in mind; I can only sell Training to individuals with current memberships, so most of the marketing has to be internal.


I appreciate your creativity, and would love to hear how you would get more of the existing gym members to set up consultation appointments.


To your Health,


Adam Petropolis
Core Concepts / Westminster
Fitness Director


JL: Adam, you're my customer already, so obviously you're a VERY bright guy ;-) My advice to you is simple.


First thing to know is others in your club will probably duplicate your strategy as soon as they see the results you get.


But that should never stop you.


Second, you can't do enough speaking and writing.


You should have simple "how to" articles on subjects your members want to read about all over the club.


And make sure you're writing for the correct target market.


They are SOOO easy to write.


- Catchy headline


- Intro paragraph explaining a problem


- A few tips helping solve that problem


- A strong call-to-action for prospects to take next


You can also do some in-house presentations on subjects people really want to know about.


It's April and bathing suit season is right around the corner, so that's the topic you want to go with right now.


For the entire lowdown on speaking to get clients and boot campers check out http://AmazingFitnessPresentations.com


Of course, you can also sign up at http://ProgradeBusiness.com to become a Prograde Pro and get full access to our entire 12 week Weight Management course.


Anyway, become the dominant trainer by outsmarting the rest. Make it known to the membership that you are THE expert in the club.


And nothing accomplishes that faster and easier than speaking and writing.


Who loves ya? ;-)


Yours in prosperity,


Jim Labadie


PS - Yes, all of these resources are SPECIFICALLY designed for the fitness industry. Take advantage of them.


http://AmazingFitnessPresentations.com


http://HowToGetMoreClients.com


http://HowToProfitWithBootCamps.com


http://ProgradeBusiness.com