Monday, May 12, 2008

Game, set, match

Game, set, match


Sometimes I just want to grab people by the neck and shake some sense into them.


YES...


...it's very much true. It's soooo much easier than you think.


Yet more proof:


"I used to sarcastically cackle when I would hear other successful trainers say that all it takes is a little persistence to land one good media contact that will take your business to the next level.


Then one day, we finally caught a break, and we made our first media connection.


It was a SPECIAL ASSIGNMENT piece with local Milwaukee NBC affiliate TMJ4 regarding the amazing success we had had with our corporate wellness program THE FAT LOSS FACTORY.


We were so excited about landing this segment and even more excited about the fact that the news team said they wanted us to contact them with any future ideas because they loved our story so much. We knew we had to show our appreciation in a BIG way.


This was just after I learned about Send Out Cards from Pat Rigsby, Nick Berry and Jim Labadie, so we sent out a special World of Teas Gift Basket (through the SOC system) to our media contact thanking her for everything she had done for us.


What was the result of this simple, thoughtful gift?


- 15 separate TV appearances since Dec 17, 2007


- 2 SPECIAL ASSIGNMENT Segments on NBC- One each for both our corporate wellness program and our boot camps


- 2 articles in the Business Journal Serving Greater Milwaukee: Initial corporate success and Freaky Fat Loss Halloween Workout


- Our own Get Sexy Milwaukee Segment on local NBC affiliate TMJ4 featuring the Get Sexy Milwaukee Transformation Contest


Essentially, we have positioned ourselves as the experts in our area and true fitness celebrities. Everybody knows us as the GET SEXY PEOPLE.


We now sound special gifts and thank you cards to all of our media contacts on a regular basis. We even had media training in our boot camps for FREE because we know what they will do for our business in the future (because they have done so much already).


One contact... one gift... endless possibilities ;)


Special thanks to Nick, Jim, and Pat for introducing SEND OUT CARDS to me. It has certainly turned out to be another one of those "no-brainers!"


BJ Gaddour, CSCS
http://TheWorkoutMuse.com


Relationships, relationships, relationships...


Send Out Cards helps build relationships. And it automates the process. Saves sooo much time.


Set up a Gift Account and see for yourself. Send an email to LabadieBonuses@mindspring.com It will instantly reply with all the instructions.


Who loves ya? ;-)


Yours in prosperity,


Jim Labadie


PS - Didn't you read the massive success story? Set up a Gift Account NOW and see for yourself. Send an email to LabadieBonuses@mindspring.com It will instantly reply with all the instructions.

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