Zodiac Killer and the Fitness Pro

As you may already know, I'm a big movie fan.

When I don't feel like working, well, I usually hit the movies.

So the other day I went to see Zodiac. And if you didn't already know, and couldn't tell from the headline, it's based on the story of the Zodiac serial killer.

What in the world does this movie have to do with you?

In one scene a reporter goes on TV and lets out some details about the case. And while the reporter was just speculating about something the police weren't aware of, they now had a major headache on their hands.

Why?

As the "police detective" in the film said, "It must be true because I saw it on TV."

Meaning, when the public sees something on television they assume it to be true.

It doesn't matter if it's just opinion. It doesn't matter if it's fact.

People believe what they see on TV.

Do you have any idea how powerful that is?

Do you have any idea what type of advantage a fitness expert has when they are a media mainstay?

You must know what you're talking about because you're on TV.

Nothing builds credibility in the public's mind like being in the media.

Not saying it's right. Not saying it makes sense.

But it is what it is. You can either take advantage of it. Or you an ignore it.

It's up to you. http://www.howtogetmorepublicity.com

Who loves ya? ;-)

Jim Labadie
http://www.howtogetmorepublicity.com

PS- I was just looking around Google for info on Fitness Boot Camps and I came across an article on the NY Times website about them. I didn't get to read it all because I'm not a subscriber. But you can see for yourself here: http://tinyurl.com/2d9hj8

If the NY Times is writing about Fitness Boot Camps, well, it might be good to run your own. Discover how here: http://www.howtoprofitwithbootcamps.com