Words to live by

*NOTE: You'll soon see why I couldn't email you this. Pretty much all of these words will catch the eye of SPAM filters. But that doesn't mean you shouldn't be using them.*

If you are a fitness professional and you don't watch weight-loss info-mercials on a regular basis you are absolutely insane. While the vast majority of them are selling bullsh*t they are absolutely brilliant pieces of marketing that you should be learning from.

I could go on and on about all the fitness pros I know who do nothing but bitch and moan about them. That doesn't impress me. It's easy to complain. It takes an intelligent person to watch and learn. It takes a shrewd entrepreneur to "borrow" from the successful marketers out there so they can sell their own products and services.

So here's your homework for 2006. Start watching info-mercials. They are usually on Saturday mornings or late at night. Learn all you can from them. Take notes. Write down all the words they use. Keep a close eye on the hot-buttons they push. Believe me, those folks know what they are doing.

Here are many of the words that I have noticed. If you work with weight-loss clients you should be using them in your marketing. If you work with a different population, like athletes or seniors or whoever, you should create a similar list.

Again, you might not like these words and phrases, but they work.

blast fat, fat-blasting, fat-blaster
melt fat
burn
lose inches
shed
cellulite
disappear
ugly fat
hard to lose
trouble spots
trim
tone
accelerate
reduce
cravings
fat-fighting
miraculous
waistline
fight temptation
appetite
boost metabolism
sculpt
unwanted fat
specifically formulated

I'm sure you've seen them before. Find a way to use them in your marketing of the fitness truth and you'll make a fortune. They work. Period.

Yours in prosperity,
Jim Labadie

PS- If you're not trainingng groups and making over a $100 per hour you need to start your own "Fat-Blasting Boot Camp specifically formulated to help people work on their trouble spots!" See where I'm going with all this?

Learn more at: http://www.howtoprofitwithbootcamps.com

PPS- The Ultimate Boot Camp Start-Up Kit sales are off the charts. I'm going to have to raise the price soon to keep the market from becoming saturated.

Discover how one of our many successful customers deposited $3000 in her bank account from her very first camp!

http://www.howtoprofitwithbootcamps.com/success.htm

This is a holiday classic

Uggghhh. I'm leaving Tampa on Saturday for the holidays. Back to New Jersey I go. If
you've ever seen the TV show the Sopranos you've seen where I grew up.

I just spoke to my father who wil be picking me up at the airport. It's 12 degrees there. It's
72 here in Tampa. Ugghhh.

Anyway, sorry for the whining. I just wanted to let you know I'm packing it in for the holiday
season. Thanks to you and your fellow fitness pros it has been a hell of a good year for all of us.

I'm not sure I'll be getting another email out to you before the New Year so I wanted to leave you with something to think about. I wrote the below last January. There were more responses to it than any other email I have ever written. It's modified a bit from the last time I sent it, but
it's still a classic. Underneath my signature you'll find the websites to all the presents I've been doling out lately.

Without further ado...

'Racism and the Fitness Professional'

I’m glad I got your attention because it's very important you understand what I'm about to tell you.

So why are people racist? How did they become that way?

Well, when we're born our minds are a blank slate. We are very much like a new computer waiting to be programmed. Unfortunately, even in today's world some of those fresh, young minds are programmed with hate. So over time people are literally programmed to be racist. They weren’t born that way. They were taught that way.

To me, that's how people become racist. They are taught. It becomes a part of who they are. It
becomes an integral belief system. They have been taught over time that one race is superior to another. It’s very sad, but very true.

So what does this have to do with being a fitness professional?

It has absolutely nothing to do with racism itself. I simply wanted to give you a very powerful example of a belief system.

Why?

I want you to begin to examine your beliefs about your own success and start to think about where they came from. I want you to question what you believe you and your fitness business
are capable of.

For example, have you decided you want to earn Six Figures as a fitness professional?

Do you believe that is what defines a successful year for a personal trainer? If so, where did that belief come from?

Does earning Seven Figures seem out of the question?

If so, why?

Who programmed you to believe that wasn’t possible?

It’s funny how we see unlimited potential in our fitness clients. How we teach them the only limitation in regards to their fitness and what they are capable in life is what they believe
they are capable of. Yet I bet you seriously doubted how realistic it is for a fitness professional to earn Seven Figures in one year.

Now you may be sitting there reading this thinking “What the heck do you want from me, Jim? I’m having trouble enough hitting the Six Figure mark?!”

Well, I only ask one thing of you right now:

OPEN YOUR MIND

Because somehow, somewhere you were programmed to believe that it’s not possible. Remember, at one point in your like you were a blank slate and the world held limitless possibilities. Where did you foster the belief your earning potential
was limited?

Think about it.

Did it come from:

-Your fellow fitness pros?
-A health club manager you used to work for?
-Industry Magazines?
-Your college professor?
-Your family and friends?
-Me?


I really hope it wasn’t me, but if it was I’m here today to remind you that all things are possible.

I’m here to remind you the only limitation in your life is what you believe you are capable of.

And just like your fitness clients need to change their mindset about their physical results you need to change yours in regards to your fiscal results.

So do you believe me?

Or are you sitting there coming up with some excuse why you could never earn that kind of
living?

Do you sound like one of your clients bitching and moaning about how this will never work?
How it’s impossible?

What do I hope?

I hope your mind is expanding right now.

I hope you’re thinking back to when you got certified and THEY told YOU what you could expect to earn as a fitness professional.

I hope you’re laughing your head off at the realization of all this.

I hope you’re ready to dream bigger than you ever have before.

That's what I hope.

I also hope you have a wonderful holiday season. And for those of you who celebrate it have a very Merry Christmas

Yours in prosperity,

Jim Labadie
http://www.ptsalestips.com
http://www.fitnesspressrelease.com
http://www.youthandsteroids.org
http://www.fitnessbusinessresource.com
http://www.trainandgrowrich.com/national.htm
http://www.trainandgrowrich.com/thanks.htm

PS- If you really want to make your life easier next year give some serious thought to running
your own fitness camps:

http://www.howtoprofitwithbootcamps.com

The dumbest thing I've ever done?

Sometimes you promise yourself you're going to do things you later regret.

Well, I promised myself I was going to do this and I've been racking my brains trying to
figure out if it's the right thing to do.

A promise is a promise.

What the heck am I talking about? Find out here:

http://www.trainandgrowrich.com/thanks.htm

-Jim Labadie

PS- Decide for yourself if this is the dumbest thing I've ever done.

http://www.trainandgrowrich.com/thanks.htm

National Personal Trainer's Day

Joey Atlas of http://www.personaltrainerbrand.com and I have filed with Chases Calendar of Events to make January 2nd of each year National Personal Trainer's Day.

What does this mean to you?

Well, we've created a press release you can very easily modify and send out to your local media to so you can promote your fitness business.

Here's what you need to know:

- For more info on National Personal Trainer's Day go to:

http://www.nationaltrainersday.com

- To copy and paste the news release we've prepared for your use go to:

http://www.trainandgrowrich.com/national.htm

- We've marked the areas you need to modify in BOLD CAPS. And it will take you all of 2 minutes to change so you can send it out to promote YOUR biz.

- Where do you send it? Contact all your local media and ask them who you should send press releases to on the subject of health and fitness. Also ask them how they want it sent.
It's typically by email or fax.

That's it. It's as simple as that to get out a top-notch press release to help you get some media attention for the New Year's rush that is coming.

Happy Promoting!
Jim Labadie
http://www.nationaltrainersday.com

PS- For those of you who still don't think it's worth your time and effort to obtain publicity
check out what one of my top students has done getting her name out in the public eye.
Susan Hill has just been named the new Sports Science consultant to the PGA of Mexico.
Go to this website and then click on 'comite educativo' on the left hand side.

http://www.pgamexico.org/

That's damn impressive. Way to go, Susan!

PPS- Get to work on this right away. And stay tuned to your email because I've got one more thing this week you can't afford to miss.