Do THEY see YOUR name everywhere?

I recently wrote about 'sneezers'. These are the people who do more than anyone to grow your business. They are your successful clients who are extremely influential. When they talk, your prospects listen. And before you know it, because of them, your training business is BOOMING!

Yesterday I was on the phone with my friend, and customer, Jason C. Brown. He and his partner, Pamela MacElree, own a thriving new facility in Philadelphia called CrossFit Philly. Word of mouth about his unique studio (there's that word UNIQUE again) has tripled their business in just a few months. That's how this works. Walking, talking billboards are the life of your business.

You can check out their business in this awesome article they just had written up about them:
http://www.chestnuthilllocal.com/issues/2006.03.23/locallife5.html

The next stage is to take over their area completely. To dominate. To make their names and their facility THE place for fitness. Which he has been doing by promoting the heck out of himself. And that is what was so cool about what he told me yesterday. He said that people keep coming up to him and saying, 'I see your name EVERYWHERE!' That's what we want to hear.

That's what YOU want to hear.

And the way to make that happen is through publicity. Now it's time to blow away your competition so that the instant one of your prospects thinks, 'now I'm ready to get in shape', they only think of ONE name - yours.

You need to be writing. You need to be speaking in public. You need to be involved in your community.

You also need to be a media mainstay. The expert the media turns to for information on health and fitness. That person in your area needs to be YOU!

The great thing is it's much easier than you think - IF you have the tools and skills. But I can give you those. In fact, my friend Scott Colby (who by the way built his $7000 per month Boot Camp business via publicity) and I are going to make your life SOOOO easy. We're giving you a step-by-step blueprint on how to do it over the course of an entire year.

We'll give you the unique story ideas the media will love.

We'll give you the very date to approach the media.

We'll give you the best ways to make the most of your 'media hits' so that one hit turns into many!

We'll give you the best ways to turn all that FREE exposure into the green stuff!

We'll give you everything you need so everyone starts telling you, 'I see your name everywhere'!

Just bring your appointment book and get ready to put your PR plan on auto-pitot. We'll do all the thinking for you!

When are we going to give you this? Next Tuesday, April 4th. But as I wrote last week, the spots on this tele-seminar are SEVERELY limited. There's ONLY 50 spots and this email is going out to thousands and thousands of fitness pros just like you who are in it to win it.

Oh, and did I mention that the first 25 get FREE bonuses worth over $500?

You need to get on over to http://www.ptmediablueprint.com RIGHT NOW to assure yourself a place on the call.

Yours in prosperity,

Jim Labadie

PS- I'm an entrepreneur and I love helping fitness pros earn a better living and enjoy their life more. That's what I do. It's how I help people. Sometimes my passion for this makes me forget why we all got into this business - to help people get fit. And for that I apologize.

When you land a major media hit and get YOUR message of fitness out to the community, you are doing everyone a great service. It's a great way to reach tens of thousands of people, if not more, at a time.

Join us next Tuesday. You'll be more than happy you did.

http://www.ptmediablueprint.com

PPS- As you were reading this your fellow fitness pros are already registering. That I can guarantee you also. And remember, only the first 25 get the bonuses worth over $500!

http://www.ptmediablueprint.com

PPPS- If you're wondering where we got this idea, it came from the AskJimLabadie campaign a few weeks ago. This is what we got asked the most. Thanks to all who responded!

Serious about success? Here's how to get started!

No matter what your life and business looks like right now, you can use these tips to get more from both. Enjoy!

1) Script your future

I do this one all the time. I'll pick a day in the future and write it out exactly as I want it. Sometimes it's a month or two from now. Sometimes it's 5 years. What I do is write the script as if I'm journaling. In other words, I'll write out in as much detail as possible exactly what I want to happen on that day in the future. Mine usually involve me being on a vacation or driving a new car (I LOVE cars!) or starting a new business or selling a businesss. You get the idea.

When you script, the more specific the better. What are you wearing? Who is with you? Where are you? What's the setting? What does the couch you're sitting on look like? What does the food you're eating taste like?

I did a private coaching call the other day with a woman who I gave this advice to a year ago. And just like magic her life today looks EXACTLY like what she scripted! Yes, scripting is extraordinarily powerful. But don't take my word for it. Try the exercise for yourself and see.

Oh, and have you ever heard the saying, 'be careful what you wish for because you just might get it?' Well, 'they' have got it wrong. In reality, YOU WILL get what you wish for, so be sure it's what you want!

2) Decide what you will do with all your time off

Now I realize this might seem a little crazy to some of you right now. But if you don't know where you're going, you'll never get there. So give some serious thought to what you are going to be doing when you have other trainers working for you. If you can take off every Monday and Friday afternoon what will you be doing? Playing golf? Going to the movies?

Why do this? Because the more you make it real to your sub-consicous mind the sooner you will make it your reality.

3) Go to your local bookstore and stare at the headlines on the covers of the fitness magazines
It's your job to know what your target market is MOST interested in. And I'll tell you right now, NOBODY is more in touch with what the public wants than the magazines. You might not agree with what they are writing about, but they will give you great ideas so you can easily:

- Create info-products
- Come up with interesting topics for newsletters and articles
- Develop engaging seminars and presentations

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Recommended Resources:
http://www.celebrityfitnessimage.com

http://www.howtogetmorepublicity.com
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4) Become an awesome public speaker

I’m often asked by Fitness Professionals how they should go about getting booked for talks. When I tell them to pick up the phone and call some they pass out at the very thought of having to make a "cold call." When they come back to their senses I gently explain most of these groups meet weekly and they need a speaker at each meeting. That means they need someone willing to come in and speak for free in a bad way! Believe me; they are dying to hear from you.

And they are super easy to find as well. If you belong to a networking group of some sort I can almost guarantee you they’d love to have you speak. Ask people such as your clients what groups they belong to and whether or not they have speakers. All sorts of religious organizations have meetings with speakers. Search the internet. It’s simple!

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JUST RELEASED!!!

Have you ever wondered how in the hell I teach my customers to give FREE fitness presentations so they leave with thousands of dollars in their pocket while you leave yours with an empty wallet scratching your head thinking, 'what am I doing wrong?'

http://www.amazingfitnesspresentations.com
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5) Run your own Fitness Boot Camp(s) so you can leverage your time.

One of my original http://www.howtoprofitwithbootcamps.com customers, Scott Colby, is making over $7,000 a month just from camps! He's making more money in less time and he's having a blast doing it.

Oh, and look for Scott to be coming out with some incredible info-products on making your camps even more incredibly successful! He's got the time to make money through info-products because he's making the most efficient use of his time.

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Speaking of Scott Colby, he and I will be holding an out-of-this-world tele-seminar in a week or two. Essentially, we're going to give you a FULL-YEAR of promotional ideas and stories the media will absolutely love you for. It's going to make your life so friggin' easy you won't know what to do with all your time off. Well, unless you take my advice and actually do the exercises above! ;-)

The spots are going to be severely limited due for a very specific reason, so be sure to sign-up as soon as you see the announcement.

Yours in prosperity,
Jim Labadie

PS- Stay tuned for all the exciting news coming up. I've got major announcements galore. All of which are going to help YOU:

- Make more money (especially passive income!)
- Work less
- Enjoy your life to the upmost
- Build the business of your dreams
- Get your clients better results

PPS- Again, I finally released the long awaited Ultimate Public Speaking Kit.
Wanna turn $37 into $3700?!

http://www.amazingfitnesspresentations.com

© Achieve Total Fitness, Inc 2006

Amazing Fitness Presentations!

Whew!

It's only taken me forever, but I've finally got my new site up and running.

If you do any public speaking as a fitness professional you need to check this out.

If you've ever given a FREE presentation on fitness and left without making any money, just handed out some business cards and hoped people would call, you need to check this out.

http://www.amazingfitnesspresentations.com

-Jim

Why don't they listen?

As you may already know, last weekend I spoke at the AFPA conference. And, as per usual, it's always interesting to meet fitness professionals and see where they are at in terms of their dreams and aspirations.

I gave three presentations. One on sales, one on publicity and one on marketing information products. They all went incredibly well and I think I did a damn good job. And since I was able to sprinkle in the success stories of some of my clients and customers, proving what I was teaching works, I hope that the attendees will actually take action and do something with that information.

But you never know. I hate to affirm the negative, but chances are most of them will fail to take any sort of action whatsoever.

Why is that? Why do some take massive action towards their dreams and others get back from a seminar and do nothing?

Obviously, without knowing every person's specific situation it's impossible to be accurate. But as you know from working with clients and hearing the same old tired excuses from prospects, people really don't want to succeed. If they really wanted to they'd do the necessar work, right?

So, the reasons people fail to take action are numerous:
- Fear of success
- Fear of failure
- Lazy
- Lack of vision
- Self-limiting belief systems
- Lack of self-confidence
- Low self-esteem

Oddly enough, you'll also find people who love to do things the hard way. You could literally give them a roadmap to success and they wouldn't want to follow it. While it could be any of the above reasons for that attitude I'd have to offer you another reason - ego.

Well, there's that and the sub-conscious belief many, many people in this country have that you have to work hard ...put your nose to the grindstone...the only way to get something done right is to do it yourself...and the list goes on and on and on. What so many people, especially fitness professionals, fail to realize is that the people who make the most work the least.

I'm going to write that again because you really need to read it again.

What so many people, especially fitness professionals, fail to realize is that the people who make the most work the least.

How do you feel about that? Really think about that one. Does it make you angry?
Happy? Are you in disbelief?

Somebody somewhere, at this very moment, is sitting on a beach earning 100 times what you do. They're relaxing and you're working.

Now that you have a visual, how does it make you feel?
Regardless of your reaction, know this: there's not one thing they have done to create their success that you could not duplicate.

The formula is simple to start:
1- Know exactly what you want
2- Take massive action towards it

Simple? Yes.

Easy? No.

Doable? Well, that all depends upon what you believe. As Henry Ford said, whether you believe you can, or you believe you can't, you're going to be right.
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If anything I just wrote resonates with you then I have the next action step for you. I recently met a guy named Shawn McDonald. His mobile personal training company grossed $2.1 million in just a few years.

Yeah, I know. Pretty damn impressive.

Best part is Shawn wrote an ebook detailing EXACTLY how he did it.

Second best part? It's only $19.95!!!

Some of the stuff you may know already. A lot of it you won't. Some of it might seem pretty darn obvious. But for $19.95 you get to discover the roadmap. The blueprint. Whatever the heck you want to call it. It's staring you in the face right now. Even if you've been in this business for 20 years you've got to be inspired by his story.

Do yourself a favor. Spend a couple bucks and follow the yellow-brick road. You'll be glad you did.

http://www.ptwealthbuilder.com/
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I saw a recent article that mentioned that according to the U.S. Department of Labor, Bureau of Labor and Statistics trainers who were certified in 2004 received a salary from $25,470 to $55,560.

I also just read this month's issue of Men's Fitness. Five of my customers can be found on the pages.

Brian Grasso
Dan Huff
Jason Ferruggia
Joe Stankowski
Zach Even-Esh

Think they fall into that salary range?

Thinks it's a coincidence they're all my customers?

Congratulations, fellas!

http://www.howtogetmorepublicity.com/
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Again, a great roadmap to success can be found here:
http://www.ptwealthbuilder.com

Yours in prosperity,
Jim Labadie

PS- Here are some of the latest testimonials:
'The Ultimate Bootcamp Startup Kit' has been invaluable in setting up my own bootcamp business. A MUST-HAVE product for anyone who wants to make money with bootcamps.'

David Whitley
Nashville TN

Want to know what David knows?: http://www.howtoprofitwithbootcamps.com

'Dear Jim,
Before I got the Ultimate Sales Kit, I was not very comfortable talking to client prospects about hiring me as a trainer, and it was also uncomfortable talking to current clients about buying more sessions. I have spent years studying training techniques, but when I realized that training knowledge does not equal more money in the bank account, something clicked inside of me.

I bought the Ultimate Sales Kit, and I recieved it on a Saturday. By 8am Monday morning, I already had my first client signed up using Jim's techniques. It sounds hard to believe, but its the truth. I have continued to practice your techniques, and in the last 3 days, I have signed up 4 new clients!

Aside from new clients, it also be uncomfortable to ask current clients to sign up for more sessions. Lets face it, sometimes your clients become friends, and friends are supposed to do things for each other for free. Using your techquies, my current clients actually tell me that I have to ask them for more money.

Thanks, Jim!'

Tom Gifford
Personal Trainer
State College, Pennsylvania

Want to know what Tom knows? http://www.howtogetmoreclients.com/

The doorman always sneezes twice - at least

I'm off to speak at the AFPA Spring Conference, but I wanted to be sure I told you about a conversation I had yesterday with one of my private coaching clients.

She's a trainer who's going from working in the industry part-time to full-time. So she's really working on ramping up her 'book'. Yesterday she explained to me that one of her clients, who she doesn't think will be able to afford her services much longer, is a doorman. She lives in NYC, so you know a building that has a doorman has residents with disposable income. Talk about hitting the jackpot!

How so you ask?

Do you have any idea how many times those residents see their doorman? All the friggin' time! This guy has a significant amount of fat to shed. And when he does you know full-well that all those wealthy people he's holding the door open for are going to be wondering how he did it.
People in this position are called 'sneezers'. As in, they spread the good word rapidly. They can help build your business almost overnight. So as we discussed during her coaching session she needs to keep this man as a client. She may have to reduce her rate. She may have to train him for next to nothing. But there is no better marketing than this. A walking, talking billboard that prospects who have the money to afford her see all the time. And I mean ALL THE TIME! That's priceless!

Now there are other considerations, of course. He has to make the commitment and do the work necessary to succeed or the deal is off. And he also needs to be aware that this isn't charity, this is a marketing expense for her. That means that the people he 'sneezes' to about her are told what her regular rates are.

So, who are the 'sneezers' in your area? Your situation might be different from her's, but no matter where your business stands currently you can use this information. Are you looking:

- for more speaking engagements?
- more clients?
- corporate clients?
- to sell info-products?

Seriously, who should you be willing to work with for F R E E so that they do the same for you what this doorman is going to do for her? This is a bonafide marketing expense. You could be spending the dough on direct mail or flyers or your website or whatever. But walking, talking billboards will kick their a** every single time.

By the way, if you want to get on the fast track you can check out the private coaching at: http://www.trainandgrowrich.com/services.htm

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If you could ask me one question about your growing your fitness business what would it be? I'd love to know. If you've got a second shoot on over to http://www.AskJimLabadie.com and fill me in on what would help you the most!
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Did you know I've got 4 products under $50? If you've been thinking about giving my stuff a 'test drive' here's an easy way for you to do so.

1) Velvet Rope Sales and PR DVD - $19.95

http://www.trainandgrowrich.com/thanks.htm

2) Ultimate Public Speaking Kit - $37
I don't have the website ready on this one, but the product is awesome. It teaches you everything you need to know about getting and giving F R E E presenations in your area so that you actually walk away with new business instead of just handing out business cards and hoping someone will call you.

If you want to order it, you can do so here:
http://tinyurl.com/b9vtj

3) Secrets to Scoring Publicity in Top Women's Fitness Magazines - $47

http://www.celebrityfitnessimage.com

4) Velvet Rope Fitness Marketing - $49.95
http://www.velvetropefitnessmarketing.com

Yours in prosperity,
Jim Labadie

PS- Again, I'd really know how I can help you most. Please don't be shy!
http://www.AskJimLabadie.com