The (Publicity) Secret

I've been telling people about it since it first came out last year.

I've seen it quite a few times.

Chances are, by now, you've seen it too.

Seen what?

The movie "The Secret", that's what.

And unless you've been living under a stack of free weights you've seen all the national press The Secret has been gathering lately.

Larry King

Ellen

Oprah

And from what I understand it was on The Today show this morning. It's going to be in US Weekly and in Newsweek as well.

Know what that means?

There is no better time to piggyback on The Secret than right now.

It's hot. RED-HOT!!!

So now is the time to tell the media how you apply The Secret (the law of attraction) to your fitness business!

Who loves ya?

Seriously. Do you have any idea how much this can be worth to you?

Yours in prosperity,

Jim Labadie
http://www.howtogetmorepublicity.com

PS- Take advantage of this amazing opportunity to piggyback on The Secret by downloading the mp3 version of the Ultimate Publicity Kit for $99 and be listening to it TODAY on youriPod while you workout!

http://www.howtogetmorepublicity.com

PPS- It worked for Brian Grasso. It will work for you.

"I am not in the habit of writing testimonials for professionals just for the sake of doing it. I honestly believe that it is important for fitness and sport training pros to have 'one of their own' assess the usefulness and practicality of a product for them, and then be able to declare it worthwhile or otherwise.

With Jim Labadie, and I can tell you without exaggeration, his products and information will transform your business forever. We all want to be busy; we all want to be in the media; we all want to be recognized as an expert. The reality is however, getting all of those things require know-how. Jim has the know-how.

There are several products on the market that educate fitness and sport training pros how to gain recognition in this very cluttered and competitive industry. They all come a very distant second to Jim Labadie.

Want to test the practicality of Jim's products yourself? Go have a look at any local Tampa paper or news medium (where Jim is from). I GUARANTEE that you will see Jim Labadies' name. He KNOWS that this stuff works because he uses it with absolute success himself. What more do you need to know?

It's not whether you can afford to buy this product... It's whether you can afford not to."

Brian J. Grasso
Athletic Development Specialist
DevelopingAthletics.com

http://www.howtogetmorepublicity.com

Exercise of the Day

Check out this list of 17 ways rich people think and act differently from the poor and middle-class.

http://www.trainandgrowrich.com/17.htm

Specifically #2.

I really want you to let it sink in.

Contemplate it.

Meditate on it.

It's a game.

It really is.

- Jim
http://www.trainandgrowrich.com/17.htm

Mike Boyle Interrogation

"Everyone wants to be appreciated, so if you appreciate someone, don't keep it a secret."

Mary Kay Ash
1915-2001, Founder of Mary Kay Cosmetics

I saw this quote this morning and wanted to let you know how much I appreciate YOU!

So to show it, I wanted to share this gift with you from my friend AJ Roberts.

It's an interrogation of the one any only Mike Boyle. It's a 13 page MUST-READ special report.

And it's "on the house."

http://MikeBoyleInterrogation.com

Who loves ya?;-)

Yours in prosperity,
Jim Labadie
http://howtogetmoreclients.com/

PS- Have you invested in yourself lately?

"It's quite possible I've got more qualifications than anyone else in my field. Seriously, I've got more letters after my name than I have in my name! However, I'm going to let you in on the horrible truth...there is no relationship between being technically good or skilled at what you do and getting paid.

Jim Labadie is THE MASTER and he has solved that problem. The Ultimate Sales Kit for Fitness Professionals is almost as good as having Jim as your own personal sales staff. Within days of listening to the CD's you'll have, at the least, doubled your investment.

BOTTOM LINE: If you don't have this kit in your arsenal, you better pray your competition doesn't. It's that powerful."

Alwyn Cosgrove
AlwynCosgrove.com

PPS- Download the mp3 version for $99 and be listening to it TODAY on your iPod while you workout!

http://www.howtogetmoreclients.com/

4 Powerful Tips for Marketing Fitness Boot Camps

Fitness Boot Camps are continuing to grow in popularity not just in the United States, but all over the world. Because they provide a reasonably priced and fun alternative to most forms of exercise and personal training, people are naturally drawn to them. And because they allow a fitness professional to earn much more per hour than one-on-one personal training, it's a good idea for you to start thinking about running one of your own - if you haven't already.

Here are 4 powerful tips to help you market your own profitable Fitness Boot Camp:

1) Corporations are always looking for products and services to offer at a discount to their employees. Contact companies in your area and let them know in exchange for promoting your camp you will offer a 10% discount to all their employees.

This strategy can potentially get your camp's name in front of thousands of people with almost no effort on your part! But I would recommend that you provide the marketing materials for them to pass along. Nobody can do a better job of promoting your camp than you.

2) You can also ask those same corporations if they would like you to come in and give a "Lunch and Learn." That's where employees bring their own lunch and eat while you give a talk about fitness. But don't make it a commercial. You need to give solid information about fitness.

However, at the end you really want to make a special offer that ends the minute you leave the building. It should offer the camp at an introductory price that they'd be crazy to refuse. The point is to get your camp filled with participants. Once it is, if you do a great job, the word-of-mouth will keep it filled.

3) Create a true sense of community by really emphasizing teamwork and competition. And be sure to take advantage of technology by creating a "blog" which campers can visit online to view upcoming workouts and post comments. Not only does this build camaraderie between those enrolled, it is also a great marketing tool because they can show the blog to family and friends to show them why they love your camp so much!

4) Put your money where your mouth is by offering a 100% money back guarantee. It's a proven marketing strategy which gives prospects a sense of security. This strategy can be a little scary for fitness professionals. But it's extraordinarily rare for someone to ask for their money back when they know you've provided a great product or service. So all you need to do is create a great Fitness Boot Camp and you've got nothing to fear!

Who loves ya? ;-)

Yours in prosperity,
Jim Labadie
http://www.howtoprofitwithbootcamps.com/

PS- The digital version is just $79!!!

http://www.howtoprofitwithbootcamps.com/

"Hi Jim,

My name is Lyle Johnson, owner of MVP Fitness in St. Louis. I purchased your Boot Camp Start Up Kit and have gotten great results. I have had 44 camp members enroll in MVP Fitness Boot Camp in the first month. Not bad considering I only had 3 clients last year before the Kit!

Currently I am holding three camps; one at a local high school, another in an affluent subdivision and the other one for the St. Louis Cardinals Baseball Organization, which is actually held on the baseball diamond at the brand new Busch Staduim.

I feel great and very confident in the future direction of MVP Fitness and I am looking forward to improving more people's lives by offering more boot camps.

Thanks again! Your Ultimate Boot Camp Start-Up Kit CDs really helped me grow my business!"

Lyle Johnson
CPT
MVP Fitness, LLC

http://www.howtoprofitwithbootcamps.com/

Is the green stuff evil?

You can do an awful lot of good with it.

Moolah is energy. Positive or negative. You decide.

The 60 largest American charitable contributions of the last year:

http://www.slate.com/id/2159774/?GT1=9129

Who loves ya? ;-)

-Jim

PS- What were my best-selling products of the week?

The digital versions of http://www.HowtoGetMoreClients.com and

http://www.howtoprofitwithbootcamps.com

It could happen to you

'I'll make this as simple as possible: Using what I learned in Jim Labadie's Ultimate Sales Kit I made $10,000 in 6 hours!!'

Ken Roetman
Boca Raton, FL
Download the mp3 version for $99 and be listening to it TODAY on your
iPod while you workout! http://www.howtogetmoreclients.com

********

Don't know if you've heard the news.

Apparently ex-NBA star Tim Hardaway has gotten himself into a bit of trouble.

And while I think he's an idiot and a bigot, he's not the reason I'm writing you.

I'm writing you to remind you that while the media can do great things for you, they can also be your worst nightmare.

Two things:

- Be smart. Realize that NOTHING is off-the-record. Don't assume because you tell something to a reporter in confidence they will keep it confidential.

- Assume the "mic" is LIVE. If you're being interviewed act as if the entire world is listening the entire time. You're a smart person. You know what I mean.

I've got a couple more for ya:

- When I went to Yahoo! today to find out just how much trouble Tim Hardaway got himself in I saw two other stories that caught my eye.

One was on "Seven Foods that Soothe" and the other was a piece asking "Will Daylight Savings time hurt your PC?"

You do know the media is always looking for simple stories like that, right?

What about "Seven exercises that releases stress" or "Can walking hurt your back?"

Anyway, there's a lot that goes into working with the media. It goes way beyond cute ideas and press releases.

Just ask Tim Hardaway.

The Ultimate Publicity Kit for Fitness Pros covers all of it and is
$99 as a digital download.

http://www.howtogetmorepublicity.com

Who loves ya? ;-)

Yours in prosperity,
Jim Labadie
http://www.howtogetmorepublicity.com

PS - Is it worth it?

"I am not in the habit of writing testimonials for professionals just for the sake of doing it. I honestly believe that it is important for fitness and sport training pros to have 'one of their own' assess the usefulness and practicality of a product for them, and then be able to declare it worthwhile or otherwise.

With Jim Labadie, and I can tell you without exaggeration, his products and information will transform your business forever. We all want to be busy; we all want to be in the media; we all want to be recognized as an expert. The reality is however, getting all of those things require know-how. Jim has the know-how.

There are several products on the market that educate fitness and sport training pros how to gain recognition in this very cluttered and competitive industry. They all come a very distant second to Jim Labadie.

Want to test the practicality of Jim's products yourself? Go have a look at any local Tampa paper or news medium (where Jim is from). I GUARANTEE that you will see Jim Labadies' name. He KNOWS that this stuff works because he uses it with absolute success himself. What more do you need to know?

It's not whether you can afford to buy this product... It's whether you can afford not to."

Brian J. Grasso
Athletic Development Specialist
DevelopingAthletics.com

http://www.howtogetmorepublicity.com

Do you believe?

This might seem silly to some.


I mean, really, is there anyone who doesn't know this already?


You can't sell what you don't believe in.


Your belief in the service you sell must be concrete.


There can be no doubt in your prospect's mind.


If they sense any doubt they're going to tell you they need to "think about it."


So maybe you do believe in yourself and the training you provide.


But what about other products or services you offer?


Do you have trouble upselling clients on things that will help them with their efforts?


If you have nothing but confidence in your recommendations then your clients will listen.


Or perhaps you do believe in what you recommend but you just have issues with money.


You have trouble earning a profit off of a recommendation.


You have a deep-rooted belief that money is evil.


You might not be conscious of it, but it's there.


And it's keeping you from being as profitbale as you could be.


Oh, and your fear isn't doing your clients any good either.


Just something to think about.


Don't worry, I still love ya ;-)


Yours in prosperity,

Jim Labadie
http://tinyurl.com/35dfzz

PS- I've give you an example to work with. If you run Fitness Boot Camps and want tons and tons of great workouts, games and ideas then you need to buy Jerry Hill's ebook. Period.

Boot Camp Workouts

Why the hell not?

I've wanted to try this for awhile to see what would happen.

http://www.trainandgrowrich.com/lunch.htm

How to become a published fitness author

While I was visiting my family in New Jersey over Christmas I noticed something really cool in a newpaper called the Bergen Record.

It was a book review that had been picked up over the wire from the Washington Post. And since it was about a fitness book I had to read it.

As always, I immediately wondered if the book was the handywork of one of my customers.

And sure enough, it was!

I knew I had to interview her to find out how she had done it so I could share it with you.

Her name is Cathy Moxley and the name of her book is The Busy Mom's Ultimate Fitness Guide: Get Motivated and Find the Solution that Works for You!'

I asked her 6 straight to the point questions on becoming a published fitness author and she really over-delivered!

It truly is a must-read.

http://trainandgrowrich.com/bookmom.htm

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie
http://trainandgrowrich.com/bookmom.htm

PS- Did you know the Ultimate Boot Camp Start-Up Kit is now available as a digital download for just $79?

http://howtoprofitwithbootcamps.com/

Tried this exercise?

Hope you had a restful weekend and you're ready for a quick mental exercise.

Last week I posted T. Harv Eker's 17 ways that rich people think differently than poor or middle-class people.

You can check it out here: http://www.trainandgrowrich.com/17.htm

Take a close look at #7.

Then I want you to make a list of your closest friends. And also make a list of other fitness professionals you work/assoicate with.

How do they stack up wtih the rest of that list?

You might not want to do this exercise because it would mean making some real tough choices.

It all comes back to desire. What is it that you truly want?

Who loves ya? ;-)

Yours in prosperity,
Jim Labadie
http://Workout-Pass.com

PS- For fun, why not give some consideration to #17 as well. Just how open is your mind?

http://Workout-Pass.com

PS- Don't suppose you could learn something from the workouts of Alwyn Cosgrove, Craig Ballantyne, Eric Cressey and Jeremy Boone, huh?

http://Workout-Pass.com

Did you know this about sales?

Note: This article was written a couple years ago. But the info is timeless - and priceless ;-)
********

You're never going to believe this.

If I didn't know the person I would have a hard time believing this is true.

But sadly, it is.

It's the perfect example of people buying things they want much more than things they need.

One of my clients was telling me today about a mutual friend's hernia.

It's going to require surgery.

Unfortunately, and for whatever reason, this self-employed business man doesn't have health insurance.

This, and the fact that he claims he doesn't have the money for the operation, are the reasons he uses to explain why he has not gone ahead and had the surgery.

Ok. So that's not terribly unusual.

But here's the catch:

This same man just went out and purchased 2 brand new motor scooters for $4,000.

I'm not a surgeon.

I've got no clue as to how much a hernia operation costs.

But I've got to imagine that $4,000 would have at least been a good start.

Amazing, isn't it?

Amazing that someone would put aside even their health so they could buy something they want much more than spend the money on something they need.

But in reality, this happens all the time. Day in and day out.

Let's face it, just about everyone could really use the help of a qualified fitness professional.

Yet how do you think you will convince someone of that when you know there are people in this world with hernias who are riding motor scooters?

You can't. People buy what they want, not what they need.

So what does this mean to you?

Well, ask yourself how much time you've wasted in the past trying to convince someone of the value of personal training.

I know I used to.

You really can't so don't bother.

Instead you need to use your time much more wisely by eliminating prospects who would never spend the money on your services.

And you'd better be able to close the people that do want to hire a personal trainer.

Look at it this way, do you really think in this incredibly busy, highly over-connected world we live in a person would actually take the time to sit down and discuss hiring you if they weren't super serious about it?

If you set a sales appointment with a prospect then you've pretty much already got a new client. Here's 5 tips to help you out:

1-Before you even set the appointment make sure they are a qualified prospect.

2-Let them talk the vast majority of the time about why they would hire a personal trainer. Find out their reasons. Sorry, they don't care about yours.

3-Talk about money at the end.

4-Sales is nothing more than a conversation.

5-Remember, if they took the time to meet with you, 99% of the time they've already made the decision to hire you. Get out of your own way and let them tell you why.

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie
http://www.howtogetmoreclients.com

How to take advantage of Valentine's Day

Valentine's Day is less than a week away.

And as per usual, the media will be looking for unique twists to the same old story.

Here are some OK ideas:

1) How to stop yourself from eating an entire box of Valentine's Day chocolate

2) "X" tips for keeping your sweetheart healthy on Valentine's Day

Like I said, they're OK.

But I think this one is a winner. It's more for adult audiences, but it's unique and definitely not your cookie cutter stuff.

Here it is:

The best exercises for better sex on Valentine's Day

There's all sorts of things you can do with that one, from stretching to strengthening!

Who loves ya? ;-)

Yours in prosperity,
Jim Labadie
http://www.howtogetmorepublicity.com

PS- The digital donwload version of the Ultimate Publicity Kit is now just $99!

http://www.howtogetmorepublicity.com

17 things you MUST think about

Jayson Hunter, the head of R & D for Prograde Nutrition sent me this.

He found it in a Real Estate investing magazine.

In a brilliant move by him, he keeps a copy of it laminated by his desk.

And since I follow very closely the behavior of both successful AND unsuccessful fitness pros, I HIGHLY recommend you pay close attention to numbers:

6
10
16
17

There are others like numbers 8 and 11 which are much more obvious.

But pointing out the obvious doesn't help you.

You'll see what I mean at:

http://www.trainandgrowrich.com/17.htm

-Jim

Why do people buy?

Ever notice that people spend HUGE amounts of money on things that you might never spend half that much on?

Let's take cars for example. Why do some people spend over a hundred thousand dollars on a car?

Besides that fact that they have the money. Why do they do it?

They could very easily buy a car for a fraction of the price and still get from point A to point B, right?

So why do they spend that much money on a car? Emotion.

Sales is different from the benefit rich marketing that draws potential clients to you. When you are dealing directly with fitness prospects you shouldn't focus on features or benefits.

People buy emotionally not logically.

And they will always buy for their reasons and not yours. So the trick is to get prospects to talk and find out what their emotional reason for buying is.

How do you do that?

It's not always simple. But I can tell you this: The people who more readily talk about their emotional reasons are the ones who are really ready to hire you.

They aren't just "kickin' tires."

Selling is about listening, not talking. Prospects only care about what they want. Not what you want. So listen to what they have to say.

The less talking you do the better the chance you have of selling something.

Also, never answer an unasked question. If you're talking about topics that you think they should ask, or you would ask, but they aren't actually asking, then you are doing two things:

1-You aren't listening for an emotional reason as to why they would hire you.

2-You are risking the chance of saying something they don't want to hear.

Number two is a little tricky.

Say for example you're doing one of those God-awful presentations and you start talking to a woman about osteoporosis because you think it's of interest to a woman her age.

However, she isn't at risk for it and could care less. She came to you because of her high blood pressure.

But now since you started talking about osteoporosis she may think you can't really help her. You very well may have blown your sale.

And yeah, this is a ridiculously simple exampe, but it's only made to make things cystal clear.

Her emotional reason to buy was high blood pressure and the fear of what may happen to her if she doesn't get hers under control.

But you talked about everything under the sun about fitness except blood pressure. Maybe you covered it at the end for a minute but she was unimpressed.

And now, even though you could have talked about blood pressure until you were blue in the face, she is leaving.

Why?

Because you were talking and not listening. She just left with your money in her wallet! And much, much worse, she still doesn't have anyone to help her with her health problem.

Again, a very basic example, but I hope you get my point. Stop talking and start listening. Unless, that is, you don't want the money.

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie
http://www.howtogetmoreclients.com

PS- What does Alwyn Cosgrove think about the Ultimate Sales Kit for Fitness Pros?

"It's quite possible I've got more qualifications than anyone else in my field. Seriously, I've got more letters after my name than I have in my name! However, I'm going to let you in on the horrible truth...there is no relationship between being technically good or skilled at what you do and getting paid.

Jim Labadie is THE MASTER and he has solved that problem. The Ultimate Sales Kit for Fitness Professionals is almost as good as having Jim as your own personal sales staff. Within days of listening to the CD's you'll have, at the least, doubled your investment.

BOTTOM LINE: If you don't have this kit in your arsenal, you better pray your competition doesn't. It's that powerful."

Alwyn Cosgrove
AlwynCosgrove.com

http://www.howtogetmoreclients.com

One tip that will save you SOOO much time

So what's the one tip?

PROMOTE YOUR SYSTEMS AND NOT YOURSELF!

I did a coaching call with one of my customers this past week and he had an interesting dilemma. It seems his reputation is rock solid in his town and he is gaining more and more exposure.

How is that a dilemma? Well, as the OWNER of his training studio he is finding that more and more people want to work with him and not the other trainers who work for him.

As a business owner he wants to be working ON his business not IN his business. He is fully aware if he just keeps taking on more new clients he'll never break the cycle.

So how should he promote himself differently?

I told him he is in a great position now. His name and reputation are rock solid.

So now all he needs to do is start educating people on the value of his training SYSTEMS and not just on the fact that he is an expert.

He needs to promote the effectiveness of his systems to everyone who will listen: his prospects, his clients, the media, those who refer to him, everybody!

That way when people contact his studio prospects will know they can train with anyone at his facility and receive the same great results!

This is a BIG TIME tip you must follow if you want to be able to grow your business, earn more money and take more time off.

You MUST have systems in place for your business. And that includes training systems!

Who loves ya? ;-)

Yours in prosperity,

Jim Labadie
www.howtogetmorepublicity.com

PS- The Ultimate Publicity Kit is available as now available as a digital download! And I'm offering it for only $99 for a limited time!

www.howtogetmorepublicity.com

Ultimate Publicity Kit now Digital!

With the coming launch of Prograde Nutrition I'm systematizing my business more than ever. Which is great news for you.

Why?

Because I'm starting to test selling my products as digital downloads - that's why!I'm not sure how long I'm going to be offering it at this price, but right now you can get the entire Ultimate Publicity Kit ($297 value) for a paltry $99!!!

Plus, you save $5 on shipping!

Yeah, you can download the entire Kit (in MP3 format) containing the world's BEST info on landing massive amounts of FREE Fitness Publicity RIGHT NOW and be listening to them on your iPod while you workout - TODAY!!!

www.howtogetmorepublicity.com

- Jim

Why you should run Weight-Management Programs

Pat Rigsby of http://CosgroveandRigsby.com sent out his newsletter yesterday and it was awesome! So good that I asked him for permission to re-run it here.

So, without further ado:

********

In this issue I'm going to do something a little different.

Recently, I've been getting a lot of questions about Weight Management programs.

It seems fitness pros are starting to take more of an interest in this potential profit center -finally! ;-)

Because of that I decided to do an interviewwith my wife, Holly, who not only runs ourbusiness' WM program, but also is theDirector of Weight Management for TheFitness Consulting Group.

FYI - this segment of our business has accounted for an additional 25% in added revenue since she developed it and can dothe same for you - so pay attention to what she sahres. Here we go...

=============================

The Fitness Riches Newsletter Issue 40
© Fitness Consulting Group, LLC.
http://www.fitnessconsultinggroup.com

==============================

In This Issue:

An Interview With WM Expert Holly Rigsby


1. Why should a Fitness Professional integrate WeightManagement into their program offerings?


HR - Clients who are investing in a fitness program expect anddeserve to see results based on the hard work and effort they put forth. Many clients do not realize the impact supportive nutrition and positive lifestyle habits have on the outcome of their program.

Simply dedicating a mere 3 - 4 hours a week to exercise is not enough when the other160 plus hours of the week have no plan, no foundation forsuccess.

By offering WM to our clients, we are providing them with the complete formula for success - there is no way they can fail.

Plus - the more walking, talking billboards you help create, the easier it is to grow your business!


2. What would you recommend as the format for an effectiveWeight Management program?


HR - An effective WM program not only covers the basics ofnutrition (general recommendations regarding what toeat, how to eat and why) but also needs to address the lifestyle habits that have lead our clients to their currentstate of health and fitness.

This can be accomplished by helping clients identify the choices they are making when it comes to the way they eat and move, how it is impacting their results and guiding them to the solution - replacing those habits with ones that will positively impact their body, their results and their overall quality of life.

The most effective format for this type of education and guidance is to meet on a weekly basis for 10 to 12 weeksin a small group setting and emphasize the importance and the impact of making small, gradual changes.


3. There are a lot of misconceptions about what FitnessProfessionals can and cannot do regarding nutritional guidance. How can a Fitness Professional sort throughthat and deliver an effective program without doing anythingthat would be considered "professionally questionable?"


HR - When it comes to providing nutritional guidance as afitness professional there is nothing questionable about helping our clients create an awareness that they are either taking in too many calories or making unsupportive choices. It then becomes a matter of replacing unsupportive food choices with supportive ones. As a fitness professional we should have a working knowledge of foods that promote health and foods that do not.

If the question of "how many calories should I be eating"arises, clients should first be asked to keep a food logto determine calorie intake.

From there, the client can be guided to make better choices and the byproduct ofthose choices will be a suitable calorie intake. The WM program that we use has not focused on caloriecounts or the creation of specific menus.

We instead make recommendation about eating supportively - forexample - choosing a balance of lean proteins, qualitycarbohydrates and healthy fats for each meal.

We also make use of an online menu planning software. While recommended calorie guidelines are suggested, I makeit clear to our clients that there is no magic numberand calorie requirements fluctuate from day to day.

Instead we focus on making better choices in both foodselection and portion sizes. Then we simply help theclient make adjustments by taking notice of energy levels, satiety and of course results.


4. What would be the appropriate starting point fora Fitness Professional that is interested in integratinga Weight Management program into their business?


HR - I would recommend getting a working knowledge of supportive nutrition first. John Berardi's Precision Nutrition is a great place to start.

There are also various certificationsthat can help give you a more clear understanding of anyarea that you might feel deficient in.

Then you would comeup with a format in which you would deliver the course. You can either put this together through trial and error (the approach we followed) or use a 'pre-packaged' Weight Management course like the one Prograde Nutrition will soon be offering.

Finally, I would get a software programthat allows you to develop example meal plans for clients. Jayson Hunter and Dr. Chris Mohr just launched a new tool called Meal Plans 101 that meets this need nicely. Once you've taken those steps to lay the groundwork for success, you're ready to launch your first course.

Pat here again...

As you probably are gathering, integrating a WM program is a GREAT opportunity to attract more clients, generate more revenue per client and deliver even better results to the people that you work with. As a side note - the people that go through our WM program purchase over 200% more nutritional supplements than our 'regular' clients.

Talk about increasing LCV!

********

Great job, Pat and Holly! Thanks for letting me share

- Jim

How to take a 'worry-free' vacation

When was the last time you took a vacation where you were able to completely relax?

You didn't have to worry about money.

You didn't have to worry about your clients.

You didn't have to worry about your business.

You didn't have to worry about cash-flow.

You didn't have to worry if things were going to fall apart while you were gone.

And why weren't you worried?

Well for starters, you've got your 'stuff' together.

You're not just throwing darts.

You've got your numbers down.

But what if you haven't taken a vacation in forever?

What if you are throwing darts?

My friend Pat Rigsby - of http://CosgroveandRigsby.com - shared these three items you need to know so you can enjoy your next vacation.
~~~~~~~~
*Item One - Know your 'Lifetime Client Value'

The 3 most important words for business success as a fitness professional.

It gets touched on as a number you need to work to improve and track - but your client's lifetime value is the foundation of your business success.

When you have a baseline for what each client is worth, you know EXACTLY how much you can spend on marketing.

You know EXACTLY how much you can spend on referral promotions.

You can precisely track what areas you need to improve like your average package value or the length of the time your clients stay with you.

This one number is the basis on which your business' success revolves.

Here's a simple tip to get you started:

Step 1 - Identify the number of cleints that you have. (eg. 20 clients)

Step 2 - Divide the amount of income you made from those clients last month (eg. $5000 / 20 = $250)

Step 3 - The number you came up with in step 2 by the number of months a typical client stays with you ($250 x 12 = $3000)

This will give you a rough estimate of your LCV.

Now you have a better idea of what you can spend to acquire a client, how important retaining a client is and how you might increase that number.


*Item Two - Understanding Incomings vs Outgoings

Every fitness professional wants to make more money - but in reality what they really want is to keep more money.

Buy identifying where your 'leaks' are you can dramatically improve your take home pay without necessarily increasing your gross income.

A quick tip to identify your 'leaks' - track every expense for one month (hopefully you're already doing this) - preferably on Quickbooks, but for now a spreadsheet will do.

Include everything - rent, phone, internet service, business cards, etc. Now go down this quick list of questions for each:

1. Do I need this?
2. What is my Return On Investment (ROI) for this?
3. Is there a more cost effective alternative?

You'll quickly realize that just becoming aware of the leaks will make you more prudent about your decisions - but even better, you'll start thinking of spending money on your business as an investment and you'll constantly seek a better retrun on that investment.


* Item Three - What is your hourly wage?

Most trainers will answer $65, $75, maybe even $100.

That's a load of crap!

If you work 10 hours per day on your business doing everything from writing sales copy and making bank deposits to sending press releases and writing programs and only train 3 client at $75 per hour - you make $22.50 per hour.

Not $75.

Identify what your highest return activities are and spend 80-90% of your time doing those.

Delegate, eliminate or at least streamline the 'low return' activities and your income will immediately go up.
~~~~~~~~
If you think that's helpful you need to see what Pat and Alwyn Cosgrove have come up with to help you even more.

Pat obviously knows what he's talking about.

And I think a lot of trainers forget that Mr. Cosgrove has a ridiculously successful fitness facility that has made him financially independent. He doesn't even need to show up to the place anymore if he doesn't want to.

They've got the business of training down cold.

Get over to http://CosgroveandRigsby.com so you can start to enjoy your life.

Take more vacations.

Have more fun.

Stop worrying about cash-flow.

The most successful people, not just fitness pros, continually invest in themselves.

No investment on earth will produce a greater return than your own education.

Why not learn from the guys who are producing consistent results and doing the things you're dreaming about?

http://CosgroveandRigsby.com

Who loves ya? ;-)

Yours in prosperity,
Jim Labadie
http://CosgroveAndRigsby.com

PS- When is your next worry-free vacation scheduled for?

http://CosgroveandRigsby.com

Boot Camp Kit goes Digital

My Ultimate Boot Camp Start-Up Kit is now available as a digital download for only $79.

http://www.howtoprofitwithbootcamps.com

This Kit has literally created six-figure Boot Camp businesses for our customers.

"Jim,

Just wanted to give you a quick heads up on the progress I've made with my camps since purchasing your Ultimate Boot Camp Product.

I started in March '06 with about 10 people attending. It's steadily grown over the last 9 months with this month hitting 56 enrolled!!It was your product that cemented the idea to start my own camps. I had no idea at the time that some initial guidance from the Ultimate BC CD's and some marketing know how would amount to a such a successful business.

I want to thank you for providing that spark that ignited what this year will be a SIX-FIGURE boot camp business!!"

Yours In Health,
Eric Gelder
ChandlerBootCamp.com

Don't waste your time

You do realize you don't need to meet with every single prospective client who contacts you, right?

You just don't. Some are just going to be a complete waste of your most precious commodity.

That's why prospecting can be an incredibly powerful time saver for you.

Here are some very powerful prospecting questions you can use, or rearrange so they work better for your situation. They will help you decide whether or not it makes sense to spend your incredibly valuable time meeting with someone or not.

Some are real simple, but they cut right to the chase:

- What type of facility are you looking to workout in?

Do they want a studio? Do they want a club atmoshpere where they can find all sorts of other amenities not found in a small studio? Do they only want to train in their home?

- How far are you willing to travel?

- How serious about this are you?

Are they a 'tire kicker' or planning on hiring the best person for the job?

- What have you worked with a trainer before?

What were they paying? What results did they get? Do they seem like they would be easy to get along with? Why aren't they still working with the same trainer?

- Are you willing to do the work necessary on the days you don't see me?

Are they going to make you look good or bad?

- Are you looking to work with a male or female?

Does it matter? Are they going to go through the whole meeting and then tell you they'd be more comfortable working with somone who is the opposite s.e.x of you?

- Are you shopping based on price or quality?

If they only want to know how much it costs do you really want to work with someone who's body they would trust with the LEAST expensive option?

Those can give you a start. Create a list of your own questions you can each every prospect who comes your way.

Who loves ya? :-)

Yours in prosperity,

Jim Labadie
http://www.howtogetmoreclients.com

PS- Works like magic.

"Jim:

The Ultimate Sa.les Kit for Fitness Professionals is the closest thing to magic there is. I just used what I learned in the Kit to land 2 new clients--at the same time! It worked like a charm."

Thanks,
Rick DeToma
Tailored Fitness, LLC

http://www.howtogetmoreclients.com