This is what your website needs to do

I may have finally lost my mind officially.


I've been feeling a little complacent lately.


I've felt like I'm in a bit of a rut.


I've felt like it was time for me to really get out of my comfort zone.


So what did I decide to do about it?


Well, even though I'm not a huge fan of flying I decided to get my pilot's license. Yes, that's right, good ole Jim Labadie is learning how to fly!!!


There's two lessons in this email really.


The first one we'll talk about more some other time. It's simply the lesson that when you feel comfortable with yourself you aren't growing.


You know you're growing as a person, and doing things that get you out of your comfort zone, you do things that make you feel uncomfortable. And believe me, my intro flight in a small Cesna on Saturday sure got me out of mine!


But the more important lesson, for today anyway, is about websites. I want to show you how I found the flight training school I'm attending.


Why?


Because it will give you amazing insight as to what your website needs to do for you and your fitness business.


Essentially I found three flight training schools near me. Here are their websites:


1) http://www.flight101.com


2) http://www.beanewpilot.com


3) http://www.pbflight.com


The first two confused the heck out of me.


Website #3 is the company that I called and the one I signed up with for the flight training.


I was tired when I was doing the search and the only thing I wanted was some real basic info to make sure the place was safe and they could do the job.


That's something you really need to think about when you're creating your website.


The company I went with doesn't have the best site in the world. Not even close.


BUT...


It is simple. It is easy to read. It is easy to navigate. It gives you a call to action.


Yes, one the home page it actually says 'Call us today!' So I did. And they got my business.


Make sense?


Don't confuse your prospect. Make your site is neat and clean and easy to read.


Don't have too many choices. Make your prospect's life easy and chances are you will win their business.


This is as basic as it gets. If you want a successful business you really do need a great web presence.


And if you want an easy and affordable way to build a great fitness related website then get a copy of Allen Hill's http://www.Fitness-Website-Profits.com


You'll discover everything you need to build a site that will help you win the business over your competitors.


Seriously think about what I wrote and the examples I gave you. Those two other flight training schools - who by the way are located RIGHT NEXT TO the company I hired - lost out on me hiring them.


And this is serious coin we're talking here. To get my license is going to cost nearly TEN GRAND!


So think about it some more. How many ten thousand dollar clients have you lost out on because your website isn't up to par?


Or even worse, you don't have a site!


Grab a copy of Allen's http://www.Fitness-Website-Profits.com and stop fretting over how much dough is passing you by.


Who loves ya?


Jim Labadie
Dream Bigger Dreams
http://www.Fitness-Website-Profits.com


PS- What do Allen's customers have to say?


'Can I say RAVING CUSTOMER!?


Imagine having someone going above and beyond your expectations answering every single question you have about designing and monetizing a website that actually does what it is suppose to!


Allen's knowledge and 5-star customer service will keep you coming back for more.


You have come here for a reason, and I can assure you that you will be taken care of by Allen Hill.'


Heather Picken
feelinglikeamillion.com


http://www.Fitness-Website-Profits.com


PPS- How many $10,000 clients have you lost because of YOUR website? Answering that question honestly may make you feel uncomfortable. But remember, that just means you're about to make a positive change.


http://www.Fitness-Website-Profits.com

Discover the Top 400

"Discover the Top 400"
Brought to you by: http://www.FitnessBusinessMindset.com

Looking for inspiration?

Check out the latest Forbes list of the Wealthiest 400 Americans.

http://www.forbes.com/400richest

Not one of them is worth less than a billion.

That's inspiring to me. Dunno about you.

Hope to see you next week at the Ryan Lee Boot Camp in Stamford, CT!

Who loves ya?

Jim Labadie
Dream Bigger Dreams
http://www.FitnessBusinessMindset.com

PS- Find out how we do it in the Fitness Industry.

"This CD is dead on.....it is exactly what you need to know to truly live a prosperous life. It is one of those products that I know I will listen to over and over to refocus me.

Zach gets as personal as I have ever heard anyone get on an interview, and really opens up to let you know everything that has led to his success."

Frank Dolan, BS, CSCS
Trainer, Facility Owner, Fitness Entrepreneur All 4 Sports and Fitness

http://www.FitnessBusinessMindset.com

How to use your personality

"How to use your personality"
Brought to you by: http://www.howtogetmoreclients.com/

The other day I did a coaching session with a fitness pro who has a different personality than mine. He didn't feel comfortable saying things the way I say them in http://www.howtogetmoreclients.com/

100% cool with me.

When I get passionate and worked up about something I tend to get very serious and a bit in your face. I don't intend it to be mean or offensive in anyway.

It is meant to get people to take action and better themselves.

One of my favorite things to tell people, because it is effective and 100% true, is I won't take on anyone as a client who I think will make me look bad. I only work with those who will do what it takes to succeed. Period.

The coaching client felt the same way, but felt very uncomfortable saying it the way I say it.

Again, that's perfectly ok with me and I'm glad he told me.

Why?

Because he has to be himself. If he tries to sell without using his genuine personality his prospect will literally, I believe, "feel" something is "off" and he will blow his sale.

So that's why we changed the same premise around so he could say basically the same thing in his own "voice".

We came up with something like this:

"If you aren't serious about this then I simply will not allow you to waste your money. I won't take it.

This is going to take hard work and discipline and if you aren't ready to commit to that then I really don't want to see you waste your money."

I completely suck at a lot of things, but damn can I sell personal training.

Try that out on your prospects. If they are ready to go you have a sale. Period.
Could they possibly trust you more after telling them the truth like that?

There's a better way to sell personal training. http://www.howtogetmoreclients.com/

It's a whole lot easier than you think. PLUS, you can do it with complete honesty and integrity.

Who loves ya? ;-)

Yours in prosperity,
Jim Labadie
http://www.howtogetmoreclients.com/

PS- $17,000 in the span of a couple days...

'Hello Jim,
Samantha Taylor here in Tampa. Just wanted to drop a line to you and tell you how much I appreciate what you do. Since I have listened to your Ultimate Sales Kit program, it literally has transformed how I FEEL about my business.

Friday I sold another $10,000 program using some of these techniques! And last week I sold a $7000 program!'

Samantha Taylor
Tampa, FL

http://www.howtogetmoreclients.com/

PPS- You're not allergic to $17,000, are you? ;-)

http://www.howtogetmoreclients.com/

How to succeed in business

How to succeed in business...

I rememeber one birthday when I was a kid I wanted a new bike so badly it was all I could think about.

And I mean ALL I could think about.

I'm a dreamer by nature so when I set my mind on something it's pretty much all I can think about.

Day after day leading up to my b-day I would imagine what it would be like to ride it. What it was going to feel like when I showed it off to all my friends. How happy it was going to make me. How proud of it I was going to be.

It got to the point where I could FEEL myself riding it. I could FEEL myself 'popping wheelies' and jumping off homemade ramps.

Yes, I wanted it so bad I could taste it. I wanted it bad. REAL BAD.

So what in God's green earth does my childhood birthday wish have to do with succeeding in business?

Well, the same feeling of wanting that bicylcle is the same feeling I have about my business.

And if you don't have that feeling about yours you are in, as far as I am concerned, serious trouble.

This isn't easy. And if you don't want to succeed bad - and I mean so f*cking bad you can taste it - then you're probably not going to make it.

I sincerely apologize for my language, but I only use it for emphasis.

Again, this isn't easy. If you are not 100% committed to succeeding you can pretty much kiss your business goodbye.

Do you know of anyone who has earned anything significant in life without enormous work, sacrifice and discipline?

The reason I am writing this is because I get emails from fitness pros who are struggling to make it. And I can relate to them.

There were times when I was so stressed out I was grinding my teeth in my sleep to the point I could barely move my jaw when I woke up in the morning.

There were times when I was completely distraught and was about ready to stop getting up from the falls.

BUT...

And I don't write this like I'm anything special, I just kept getting up off the mat. Nothing was going to stop me.

I was going to build the business of my dreams so I could live the life of my dreams.

I'm no different from any true entrepreneur who set out to accomplish something because they wanted it. And they wanted it with every breath in their body. It's what separates us from employees.

We want it. And we want it bad.

AT THE SAME TIME...

Don't think you have to suffer. Don't think you have to struggle like I did.

It is possible to be successful right out of the gate. And that is what I wish for you.

I merely want those of you out there who might not be doing too great right now to hold onto your dream. Persistence pays.

But that's why you have to REALLY, REALLY WANT IT. It's the only way you'll get up from the mat time and time again.

And before you know it, that shiny new bike will be yours.

Jim Labadie
Dream Bigger Dreams
http://www.trainandgrowrich.com

PS- Please be sure to forward this to any fitness pro you feel it will help!

PPS - Resources to help you dominate your competition!

Under $50 bucks:
http://www.celebrityfitnessimage.com
http://www.fitnessbusinessmindset.com
http://www.velvetropesalesandpr.com
http://www.amazingfitnesspresentations.com

Over $50 bucks:
http://www.fitnessinfomistakes.com
http://www.howtogetmoreclients.com
http://www.howtogetmorepublicity.com
http://www.howtogeneratereferrals.com
http://www.howtoprofitwithbootcamps.com

How and when to talk about...

"How and when to talk about your cancellation/rescheduling policy"

It can be one of the hardest things to do.


Is there a more uncomfortable feeling than when you have to tell your client you had to charge them for a session they missed?


Well, if you make your policy crystal clear up-front you'll go a long way towards eliminating any potential problems in the future.


Something you need to be aware of is the fact most people don't regard your time to be as valuable as you do. And that isn't because you are a personal trainer. It's because most people haven't the slightest clue how valuable their own time is! It is your responsibility as a professional to thoroughly explain the client/trainer relationship. That includes the value of your time, their time and exactly what your cancellation/rescheduling policy is.


So when is the best time to talk about all of this?


Immediately after closing your sale and your prospect becomes a client. Mind you, this does not mean you explain your policy and procedures 5 minutes before they start their first session. No, the best time to handle all the details as to what they can expect from you as their trainer and what you expect from them as your client is before you leave the consultation.


Understand your new client is extremely excited about the decision they've just made. They are proud of themselves for having taken the leap and deciding to hire someone to help them do it right. There's never a better time to openly and honestly explain how valuable your time is and why your cancellation policy exists and how it works. There's never a better time to help them understand it is for their benefit as well. They've made a commitment to fitness and nothing short of an act of God, family emergency or illness is a reason for them to no-show for a scheduled appointment.


It's also a great idea to take the time now to explain how your relationship will grow as you work together.


As my friend and fellow trainer Joe Stankowski likes to say, "there's a reason they call it 'personal' training." So right after they have paid you to retain your services is the critical time to discuss the fact that just because you begin to know one another well doesn't mean you won't charge them. Before you leave the subject make sure they have completely understood every word you have said and agree with it. Don't just give them a contract to sign that explains they have read the policy and are ok with it.


You can even tell your new client you will periodically remind them of the policy as the relationship grows.


Why?


Because this is a professional relationship no matter how well you come to know your client. Taking the time to explain yourself fully from the very beginning will save your serious headaches in the future.


Yours in prosperity,
Jim Labadie
http://www.trainandgrowrich.com

PS- Please be sure to forward this to any fitness pro you feel it will help!

PPS - Resources to help you dominate your competition!

Under $50 bucks:
http://www.celebrityfitnessimage.com
http://www.fitnessbusinessmindset.com
http://www.velvetropesalesandpr.com
http://www.amazingfitnesspresentations.com

Over $50 bucks:
http://www.fitnessinfomistakes.com
http://www.howtogetmoreclients.com
http://www.howtogetmorepublicity.com
http://www.howtogeneratereferrals.com
http://www.howtoprofitwithbootcamps.com

It spread like wildfire!

It spread like wildfire!
Brought to you by: http://www.howtoprofitwithbootcamps.com

Question: What are?

- Working with the media for free exposure

- Training groups to make more while working less

Answer: Two things I always write about.

I'm just getting back from a short vacation in Key West so I'm going to give you my thoughts on this and you can put this info to use right away.

1) One of my most successful http://www.howtoprofitwithbootcamps.com customers recently made a BRILLIANT move landing in her local news.

Check out the article on her Boot Camp: http://tinyurl.com/zs7e4

(Notice how Fitness Boot Camps are STILL red-hot)

So how did Laurel Blackburn land such a great media hit?

Simple. She knows her local media. Laurel knew from some quick research that the reporter who covered the story was young and hip and it was something that would be right up her alley.

So how EXACTLY did she get the reporter (who by the way brought a reporter buddy of hers who also wrote about it!) to cover her camp?

It was extremely difficult. HA! She emailed her and asked her if she'd like to attend the camp for a day and write about her experience.

That was tough, huh? ;-)

Way to go, Laurel! I've written it before - KNOW YOUR LOCAL MEDIA!

2) Want it even easier?

How about some media via word-of-mouth?

That's what http://www.howtoprofitwithbootcamps.com customer of MVP Fitness owner Lyle Johnson got in his hometown of St. Louis. Check out this FRONT PAGE story on his Boot Camp! http://tinyurl.com/zfx42

I particularly like this part:

"He started boot camp last year with three people. Today, 70 people meet three times a week for five weeks. He has two sessions at Hazelwood Central and two at New Town in St. Charles."

~~~~
NOTE: I'd be insane not to mention Lyle only had three camp members BEFORE he became our customer! http://www.howtoprofitwithbootcamps.com
~~~~

WOW! 70 members of his Boot Camp. How could you NOT be impressed?

How did Lyle land this incredible media hit?

I'll let him tell you:

"It was by word of mouth. Another person who walks around the track during our boot camp sessions called the newspaper and told them about MVP.

The newspaper called me to set up the interview. They came out the next week and interview some of the enlistees and took pictures.

I'm still getting calls and enrolling new members in everyday!"

Thanks, Lyle! Perfect example of what happens when you are able to hold your camp in a primetime outdoor location.

It just goes to show you, Fitness Boot Camps are like media MAGNETS! People love them and so do the media. There's plenty of visuals for pictures in a newspaper or magazine. And there's also plenty of people to interview for TV, radio or print.

Oh, and just how well has his camp and all the media been doing for his bottom-line?

Well, according to Lyle:

"Antoher note, you can not find an exercise mat anywhere in town. The local sporting goods store, K-Mart, Target and even Wal-mart are sold out!"

Yeah, you read that right. You can't find an exercise mat anywhere because Lyle's Boot Campers have bought them all!!!

3) It's that time of year...for some of us anyway.

A lot of editors and reporters and producers are gearing up for the holidays already. So if you have great ideas to help them out with stories about:

- Stress relief

- Gift giving (The media would love your expert opinion on what health and fitness items are worth the money)

- Of course the usual holiday weight-gain stuff

NOW is the time to start to pitch them your ideas. Remember, the more UNIQUE you are the better.

Happy Promoting!

Jim Labadie
http://www.howtoprofitwithbootcamps.com

PS- You can see Laurel and Lyle's testimonials here:

http://www.howtoprofitwithbootcamps.com

PPS- Isn't it time you started earning more, working less and having a ton more fun doing what you love?

http://www.howtoprofitwithbootcamps.com

The ONE thing that impressed me most

Just this past weekend I picked up a copy of Men's Fitness because my friend and customer Joe Stankowski was in it in a big way. (See page 104 in the October issue)

Then I saw HIS name again.

Whose name?

Eric Cressey.

For a guy who is only 25 I see his name an awful lot. In fact, I see it everywhere.

I'll tell ya, I'm impressed.

And if you've seen the testimonials on his info-products at http://www.magnificent-mobility.com/ you know he's not just good at promoting himself. This guy is the real deal when it comes to training.

If you've been reading my stuff for awhile you know that once in awhile I write about a success story. I interview someone and let you know EXACTLY how they are making their dreams come true and how you can do the same.

Well, Eric Cressey is no different.

He told me about his accomplishments. Very impressive.

He told me about his mentors. He told me about his education.

It was all very impressive.

But the most impressive thing he told me was not something I asked him about.
He just happened to tell me about it as part of our email conversation.

So what was it?

He already has an assistant.

25 years old and he's already leveraging his time and working ON his business instead of always working in it.

Do YOU have an assistant?

Some things about assistants:

- There's a good chance you know someone already who would make a great one

- If you don't one personally then I bet someone you know knows someone who would make a great one

- You don't have to hire one full-time. Virtual Assistants can typically work as many, or as few, hours as you would like them to.

- You can let them handle just specific projects or you can let them handle all your customer service or anything else that you shouldn't be dealing with.

- They should be handling all the day-to-day items that are eating up your time and keeping your from being more profitable.

- You can barter with them if you don't have the money to pay them

- If you say you can't afford one right now then you probably never will be able to. Have courage and GROW your business by delegating.

Eric Cressey knows this. It's why he has time to make incredible info-products. It's why he has time to earn passive income.

He's not doing anything you can't do.

Is he?

Yours in prosperity,
Jim Labadie

PS- Having an assistant also allows Eric to be even better at what he loves. Check out http://www.magnificent-mobility.com/ and see all the amazing testimonials he has gotten from the likes of:
Alwyn Cosgrove
John Berardi
Joe DeFranco
Zach Even-Esh
Jason Ferruggia

Very impressive indeed.

http://www.magnificent-mobility.com/

How to spread the good word

As you probably already know, I'm a HUGE believer in the power of Publicity.

So is my good friend and fellow fitness pro, Joe Stankowski.

He's currently working with a freelance writer who needs ongoing weight-loss profiles for two national magazines. Joe just sent me this email and if you're looking for some great FREE exposure you need to jump on this quickly.

From Joe:

"Do you have any female clients 18-45 that have lost 30+lbs through healthy eating and exercise changes? If you have any clients who fit the bill and would like to share their stories, contact Joe Stankowski at fitpro@absolutefitnessusa.com. He'll fill you in on the details."

This is a very real publicity opportunity for you. If you have a client who fits the bill contact Joe immediately.

Who loves ya? ;-)

Yours in prosperity,
Jim Labadie

PS - Publicity resources to help you dominate your competition!

http://www.celebrityfitnessimage.com
http://www.velvetropesalesandpr.com
http://www.howtogetmorepublicity.com